AppsFlyer Logo
The AppsFlyer logo uses 1 primary color. Its dominant color is Praise of Shadow (#220D4E, closest Pantone 2627 C). AppsFlyer operates in the Programming & Developer Software industry.
- Color family
- purple
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- appsflyer.com
Design analysis
The AppsFlyer identity centers on a combined mark: a geometric symbol sitting left of a lowercase wordmark. The symbol is a stylized arrowhead formed from a folded ribbon shape, suggesting forward motion and data flow — apt for an attribution platform. Its construction uses consistent stroke weights and rounded terminals that echo the letterforms, creating visual harmony between icon and type. The wordmark uses a custom geometric sans-serif with distinctive character shapes (notably the 'p' and 'f' descenders) that remain legible at small sizes. At favicon scale, the symbol alone holds recognition; the folded arrow reads clearly down to 16×16 pixels. In the martech landscape, where many competitors default to abstract data dots or generic chart icons, the folded-arrow metaphor feels specific to mobile user journeys rather than generic analytics.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #220D4E — a near-black violet — defies the bright blues and greens dominant in SaaS and martech branding. This deep hue signals precision and backend authority, aligning with a product that sits invisibly in the data layer. It also provides high contrast on white dashboards and dark-mode interfaces without needing a secondary palette, simplifying implementation across product UI and marketing surfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AppsFlyer logo, regardless of color or industry.
Brand web palette
Colors AppsFlyer uses across its website — the broader brand system around the logo.
About AppsFlyer
AppsFlyer is a mobile measurement and attribution platform that enables businesses to measure the effectiveness of their mobile marketing campaigns. Founded in 2011, the company's headquarters is located in San Francisco, California, United States. AppsFlyer's main product is its mobile attribution and marketing analytics platform. It provides businesses with real-time data and insights to measure the performance of their mobile advertising efforts. The platform offers attribution tracking, campaign analytics, audience segmentation, in-app event tracking, and fraud detection, among other features. With its comprehensive suite of tools, AppsFlyer helps businesses optimize their marketing strategies, increase user acquisition, and drive growth. Operating on a global scale, AppsFlyer has established partnerships with major advertising networks and platforms, such as Facebook, Google, Twitter, and Apple Search Ads. These partnerships allow AppsFlyer to integrate with various advertising channels, providing businesses with a centralized platform for tracking and analyzing their mobile marketing campaigns. In terms of market position, AppsFlyer is one of the leading mobile attribution and marketing analytics platforms in the industry. The company serves thousands of customers worldwide and has been recognized for its innovation and excellence in the field. It has received numerous awards, including being named a Gartner Cool Vendor in 2018. AppsFlyer has experienced significant growth and success since its inception. In 2014, the company raised $7. 1 million in funding, which allowed it to expand its operations and further develop its platform. In 2017, AppsFlyer raised an additional $56 million in Series C funding, signaling its continued growth and traction in the market. As of the latest available information, AppsFlyer continues to be at the forefront of the mobile attribution and marketing analytics industry. The company regularly releases updates and enhancements to
Questions about the AppsFlyer logo
What does the AppsFlyer symbol represent?
The symbol is a folded ribbon forming an arrowhead, representing the forward path of a mobile user from ad click to in-app event — the core attribution journey the platform measures.
Has the AppsFlyer logo changed since launch?
The current combined mark has been in use since at least 2015, replacing an earlier uppercase wordmark with a simpler arrow icon. The folded-arrow symbol and custom lowercase type have remained stable through the company's growth.
What color is the AppsFlyer logo?
The dominant color of the AppsFlyer logo is Praise of Shadow (hex #220D4E). The closest Pantone match is 2627 C.
How many colors does the AppsFlyer logo have?
The AppsFlyer logo uses 1 primary color: #220D4E.
More purple logos see all →
More Programming & Developer Software logos see all →
The AppsFlyer logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.