Yelp Logo
The Yelp logo uses 1 primary color. Its dominant color is Traffic Red (#FF1A1A, closest Pantone 2347 C). Yelp operates in the Business Services industry.
- Color family
- red
- Industry
- Business Services
- Brand popularity
- Top 1% of indexed brands
- Website
- yelp.com
Design analysis
The logo is a combination mark built from a custom lowercase wordmark and a proprietary initial "Y" that doubles as the app icon. The typography uses rounded, open letterforms with consistent stroke weights and generous counters, giving it a friendly, approachable tone suited to consumer reviews. The "Y" is the distinctive element: its left arm extends upward and splits into a three-point burst, suggesting a spark of discovery or the energy of crowdsourced opinion. This burst reads clearly at larger sizes but can lose fine detail below roughly 24 pixels, though the wordmark itself remains legible thanks to its open apertures. In an industry dominated by map pins, stars, and speech bubbles, Yelp avoids those clichés and owns a unique "spark" metaphor that signals user-generated momentum rather than static location.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single Traffic Red (#FF1A1A) is a high-saturation, appetite-stimulating hue that cuts through the blue-heavy tech landscape (Google, Facebook, LinkedIn all own blue). Red conveys urgency and passion — appropriate for a platform built on strong opinions — while echoing restaurant signage and "open" flags. At only 4.4% mark coverage, the red acts as a bold accent rather than a flood, keeping the UI clean when the logo sits alongside colorful business photography.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Yelp logo, regardless of color or industry.
Brand web palette
Colors Yelp uses across its website — the broader brand system around the logo.
About Yelp
Yelp is a popular crowdsourced review platform headquartered in San Francisco, California, in the United States. It was founded in 2004 by former PayPal employees, Jeremy Stoppelman and Russel Simmons. The idea for Yelp came to Stoppelman when he had difficulty finding reliable recommendations for local services. Yelp's main product is its website and mobile application, where users can search for and review local businesses such as restaurants, hair salons, hotels, and more. Users can rate businesses using a five-star scale and leave detailed reviews, allowing others to make informed choices based on the experiences of previous customers. Yelp also offers additional features such as the ability to book appointments, order food delivery, and view photos of businesses. On a global scale, Yelp has expanded beyond the United States and is available in many countries including Canada, Australia, Japan, France, Germany, and more. It has localized versions of its platform in different languages to cater to international users. While Yelp primarily operates its own platforms, it also has various partnerships and integrations to enhance its offerings. For example, in the United States, users can order food delivery from restaurants directly through Yelp thanks to a partnership with delivery services like Grubhub and Uber Eats. Yelp faces competition from other review platforms such as Google Reviews and TripAdvisor. However, Yelp has established itself as one of the leading platforms for local business reviews and boasts millions of active users worldwide. Its strong market position is bolstered by its extensive database of user-generated reviews and its reputation as a reliable source of information about local businesses. Over the years, Yelp has made notable achievements and changes. In 2012, the company went public on the New York Stock Exchange. It has also made several acquisitions, including the restaurant reservation platform SeatMe and the online food delivery serv
Questions about the Yelp logo
What does the burst on the Yelp Y represent?
The three-point burst on the Y represents the spark of discovery or the energy of user reviews. It functions as both a letterform and a standalone icon for the mobile app.
Has Yelp's logo changed significantly since launch?
The core wordmark and burst-Y have remained consistent since the early brand, with only minor optical refinements to stroke weight and spacing for screen legibility. The red hue has stayed in the same high-saturation family.
What color is the Yelp logo?
The dominant color of the Yelp logo is Traffic Red (hex #FF1A1A). The closest Pantone match is 2347 C.
How many colors does the Yelp logo have?
The Yelp logo uses 1 primary color: #FF1A1A.
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The Yelp logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.