Vimeo Logo
The Vimeo logo uses 1 primary color. Its dominant color is Cyanite (#1AB7EA, closest Pantone 298 C). Vimeo operates in the Programming & Developer Software industry.
- Color family
- teal
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- vimeo.com
Design analysis
Vimeo uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are constructed from consistent stroke widths and rounded terminals, giving it a friendly, approachable feel without sacrificing professionalism. The 'v' and 'm' share similar angular structures, while the 'e' and 'o' provide open counters that aid legibility at small sizes. As a pure wordmark, it scales cleanly from favicon to billboard without losing detail — there's no icon to simplify or drop. In the video-platform category, where competitors like YouTube and Netflix rely on iconic marks, Vimeo's text-only approach puts the brand name front and center, reinforcing name recognition every time the logo appears.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured cyan (#1AB7EA) sits between blue's trust signals and green's creativity associations, positioning Vimeo as both a reliable infrastructure provider and a creative tool. In an industry dominated by red (YouTube, Netflix) and black/white minimalism, this hue creates immediate category differentiation while rendering well on both light and dark video-player backgrounds — a practical necessity for a platform whose logo often sits over user content.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Vimeo logo, regardless of color or industry.
Brand web palette
Colors Vimeo uses across its website — the broader brand system around the logo.
About Vimeo
Vimeo is an all-in-one video platform that aims to simplify the process of creating, managing, and sharing videos. With a user-friendly interface, Vimeo provides tools for beginners and professionals alike, making it ideal for everyone from marketers to CEOs. While the platform has evolved over time, its core mission remains unchanged: to help people create and share stunning videos. With millions of subscribers and users in over 190 countries, Vimeo offers a wide range of solutions and features. Marketers can leverage Vimeo to create new content, host virtual events, and share their work, while agencies can produce high-quality, on-brand creative and collaborate securely with clients. Filmmakers, both experienced and new, can showcase and host their videos on Vimeo to gain exposure and find new opportunities. Vimeo also caters to businesses with employee communication needs, offering video communications, training, and collaboration tools. The platform encourages collaboration within its community, providing opportunities to explore a vast archive of films and connect with like-minded individuals. To assist its users, Vimeo offers 24/7 customer support, including dedicated account managers for enterprise members. Whether you're in enterprise, small business, education, or creative professions, Vimeo offers solutions for all your video needs. Discover the power of video simplified with Vimeo
Questions about the Vimeo logo
Why doesn't Vimeo have a symbol or icon like YouTube's play button?
Vimeo has historically relied on a wordmark-only strategy to reinforce its name in a crowded market. The company briefly experimented with a 'V' icon for app icons and favicons, but the primary brand identifier remains the full logotype, ensuring the name is always visible.
Has the Vimeo logo always been this cyan color?
No. Early versions used a gradient blue wordmark, then a flatter royal blue. The current cyan (#1AB7EA) was introduced during a 2013 brand refresh to improve on-screen visibility and differentiate from competitors' red-heavy palettes.
What color is the Vimeo logo?
The dominant color of the Vimeo logo is Cyanite (hex #1AB7EA). The closest Pantone match is 298 C.
How many colors does the Vimeo logo have?
The Vimeo logo uses 1 primary color: #1AB7EA.
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The Vimeo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.