VTEX Logo
The VTEX logo uses 1 primary color. Its dominant color is Pure Pleasure (#F71963, closest Pantone 2040 C). VTEX operates in the Programming & Developer Software industry.
- Color family
- red
- Industry
- Programming & Developer Software
- Brand popularity
- Top 20% of indexed brands
- Website
- vtex.com
Design analysis
The VTEX logo is a custom wordmark set in a geometric sans-serif with distinctive angular terminals on the V and X. The letterforms share a consistent stroke weight and squared-off curves, creating a modular, engineered feel that aligns with the brand's developer-platform positioning. The tight kerning and uniform cap height give it a compact, monolithic presence that holds together at small sizes — critical for favicon and mobile-app icon use. The V's sharp vertex and the X's crossed diagonals act as subtle proprietary details without relying on a separate symbol, keeping the mark lean and reproducible across code repositories, partner badges, and checkout flows.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F71963 is a high-saturation magenta that sits outside the typical blue-teal palette of enterprise SaaS and payments brands. In commerce tech, where trust signals often default to conservative blues, this hue signals energy, speed, and a consumer-facing mindset — appropriate for a platform that powers storefronts and marketplaces. The single-color approach ensures the mark remains legible on dark dashboards, white packaging slips, and partner co-branding without needing a complex palette system.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the VTEX logo, regardless of color or industry.
Brand web palette
Colors VTEX uses across its website — the broader brand system around the logo.
About VTEX
VTEX is a leading brand that aims to accelerate commerce transformation. With a comprehensive all-in-one platform, they provide innovative solutions for selling and fulfilling orders. Their platform overview includes a range of products such as the Digital Commerce Platform, Order Management System, VTEX IO Development Platform, and Marketplace & Seller Management. By using their platform, businesses can explore new ways to sell and ensure a seamless fulfillment process. VTEX caters to various industries, including Consumer Packaged Goods, Grocery, Manufacturing, and Retail. They offer solutions for both B2C and B2B commerce, as well as an Ecommerce Marketplace. Additionally, they specialize in Headless Commerce, providing flexibility and customization options. With a strong focus on customer satisfaction, VTEX has established itself as a trusted partner for businesses around the world. They provide resources like blogs, videos, podcasts, and white papers to help businesses stay informed and succeed in the rapidly evolving digital landscape. Partnering with companies like AWS and Lengow, VTEX offers a robust ecosystem that supports business growth. If you're looking for an all-in-one platform to accelerate your commerce transformation, VTEX is the top choice. Request a live demo today and discover why VTEX is the preferred partner for leading organizations worldwide
Questions about the VTEX logo
Does VTEX use a separate icon mark apart from the wordmark?
No. The brand relies exclusively on the VTEX wordmark; there is no standalone symbol or logomark used in primary applications. The distinctive V and X letterforms serve as the only graphic identifier.
Why does VTEX use magenta instead of the blue common in B2B software?
Magenta differentiates VTEX in a sector dominated by blue and teal, reinforcing its focus on consumer-facing commerce experiences rather than back-office utility. The color also reproduces well on both light and dark backgrounds common in checkout and dashboard environments.
What color is the VTEX logo?
The dominant color of the VTEX logo is Pure Pleasure (hex #F71963). The closest Pantone match is 2040 C.
How many colors does the VTEX logo have?
The VTEX logo uses 1 primary color: #F71963.
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The VTEX logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.