Target Logo
The Target logo uses 1 primary color. Its dominant color is Albanian Red (#CC0000, closest Pantone 485 C). Target operates in the E Commerce & Shopping industry.
- Color family
- red
- Industry
- E Commerce & Shopping
- Brand popularity
- Top 1% of indexed brands
- Website
- target.com
Design analysis
The Target logo is a pure geometric symbol: three concentric circles forming a bullseye. The mark consists of a thick outer ring, a white counter-space, and a solid central dot, all sharing the same center point. This construction makes it resolution-independent — it renders cleanly at a favicon size of 16×16 pixels and scales to building signage without optical correction. The absence of letterforms or illustrative detail means the mark travels across languages and cultures without translation. In the retail sector, where logos often combine wordmarks with abstract symbols, Target's decision to use the bullseye as a standalone identifier (frequently appearing without the word "Target") is a confident brand move that only works because of decades of consistent exposure.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #CC0000 red is a high-chroma, warm primary that sits at the intersection of urgency and approachability. In mass retail, red signals value and energy (think clearance tags, sale banners), but Target's specific shade avoids the orange undertones of discount competitors and the blue-red of banking brands. The single-color palette forces the form to carry all recognition weight — there is no gradient, no secondary accent, no safety net. This restraint reinforces the "Expect More. Pay Less." promise: maximum visual impact from minimum chromatic complexity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Target logo, regardless of color or industry.
Brand web palette
Colors Target uses across its website — the broader brand system around the logo.
About Target
Target is a beloved brand that has made commitments to prioritize its guests, team members, and communities. With a long legacy, Target strives to provide an exceptional shopping experience for everyone who walks through its doors. Their commitment to diversity, equity, and inclusion ensures that all guests feel safe, welcome, and respected. Target offers an extensive range of quality brands and products at affordable prices, backed by their Expect More. Pay Less. Guests can also take advantage of various ways to save big and earn rewards with Target Circle and the RedCard. Additionally, Target values its team members and invests in their growth and well-being, offering a starting wage range of $15 to $24 an hour. As a responsible corporate citizen, Target is dedicated to serving and strengthening the communities where it operates. Through initiatives like Target Forward, they leverage their size and scale to make a positive impact on people, the planet, and their business. With their commitment to ethics, supplier diversity, and responsible sourcing, Target sets high standards for itself and its partners. Whether it's shopping, working, or making a difference, Target is dedicated to creating a brighter future for all
Questions about the Target logo
Why does Target use a bullseye as its logo?
The bullseye was adopted in 1962 when the Dayton Company launched the first Target store. The name "Target" and the symbol were chosen together to convey precision — hitting the mark on value, quality, and style. The design has remained conceptually unchanged for over 60 years.
Has the Target logo ever included the company name inside the symbol?
Early applications sometimes placed the word "Target" horizontally across the center white ring, but by the 1970s the standalone bullseye became the primary mark. Today the wordmark appears separately in advertising, while the symbol alone identifies stores, apps, and packaging.
What color is the Target logo?
The dominant color of the Target logo is Albanian Red (hex #CC0000). The closest Pantone match is 485 C.
How many colors does the Target logo have?
The Target logo uses 1 primary color: #CC0000.
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The Target logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.