FedEx Logo: Colors, Hex Codes & Design Analysis

Design analysis

The FedEx logo is a custom wordmark set in a modified Futura Bold typeface. Its most distinctive feature is the white arrow formed in the negative space between the 'E' and 'x', pointing right to suggest forward motion and precision. The mark is purely typographic with no separate icon, making it highly legible at small sizes and easily reproducible across vehicles, aircraft, and digital interfaces. The letter spacing is tightened to create the arrow, yet readability remains strong.

The logo uses a two-color system where "Fed" appears in Pitch Violet (#4D148C) and "Ex" in a vibrant orange (#FF6200). This color split delineates the brand name while reinforcing the hidden arrow (the 'Ex' orange completes the arrow shape). The design avoids gradients, shadows, or 3D effects, ensuring clarity in single-color applications (e.g., on thermal labels). In the shipping industry, where competitors like UPS rely on a single signature color (brown) and DHL uses red/yellow, FedEx's dual-tone wordmark creates immediate differentiation without sacrificing corporate gravitas.

Hidden right-pointing arrow in negative spaceCustom Futura-based wordmark with tightened kerningPurple/orange color split at the "E/x" boundaryPure typographic construction with no separate symbol

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The Pitch Violet (#4D148C) signals premium reliability and global reach, while the orange (#FF6200) injects urgency and speed — critical associations for time-definite logistics. Most competitors lean on blue (trust) or red (urgency) alone; FedEx combines a deep, uncommon purple with high-visibility orange, creating a palette that reads as both authoritative and energetic. The 9.3%/5.9% measured split reflects the "Fed"/"Ex" typographic division, turning color into a structural element rather than mere decoration.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the FedEx logo, regardless of color or industry.

Brand web palette

Colors FedEx uses across its website — the broader brand system around the logo.

About FedEx

FedEx Corporation, also known as Federal Express, is an American multinational delivery services company. Founded in 1971 by Frederick W. Smith, FedEx is headquartered in Memphis, Tennessee, United States. FedEx primarily offers courier delivery services, including overnight shipping, express delivery, freight forwarding, and logistics solutions. Its main products and services include FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, and FedEx Supply Chain. FedEx Express provides time-definite international and domestic shipping services, while FedEx Ground focuses on small-package delivery within the United States. FedEx Freight handles less-than-truckload (LTL) and other heavy freight services. FedEx Office offers print and shipping services, and FedEx Supply Chain provides supply chain management and e-commerce fulfillment solutions. Operating on a global scale, FedEx has established a strong presence in various regions. The company operates in more than 220 countries and territories worldwide, with a network of over 650 aircraft and approximately 180,000 vehicles. FedEx has formed several noteworthy subsidiaries and partnerships, including FedEx Trade Networks, FedEx Cross Border, TNT Express, and FedEx SmartPost. In 2016, FedEx completed the acquisition of TNT Express, significantly expanding its presence in Europe. In terms of market position, FedEx is a major player in the global delivery services industry. As of 2020, the company reported revenues of $69. 2 billion. FedEx competes with other industry giants such as United Parcel Service (UPS) and DHL. It has consistently ranked among the top logistics companies worldwide, leveraging its extensive network, innovative technologies, and customer-centric approach to maintain a competitive edge. Over the years, FedEx has achieved numerous milestones and innovations. In 1994, it launched the world's first online tracking system, enabling customers to monitor their shipments in real-time. In 2004, FedEx int

Questions about the FedEx logo

Who designed the FedEx logo and when?

Lindon Leader designed the current logo in 1994 while at Landor Associates. It replaced the original 1973 "Federal Express" diagonal wordmark and introduced the hidden arrow concept.

Why does FedEx use different colors for its operating companies?

The corporate logo uses purple and orange for FedEx Express. Other units adopt distinct accent colors: FedEx Ground uses green, FedEx Freight uses red, FedEx Office uses blue. This color-coding helps customers instantly identify service levels across the fleet and signage.

What color is the FedEx logo?

The dominant color of the FedEx logo is Pitch Violet (hex #4D148C). The closest Pantone match is 2597 C.

How many colors does the FedEx logo have?

The FedEx logo uses 2 primary colors: #4D148C, #FF6200.

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The FedEx logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.