John Deere Logo
The John Deere logo uses 1 primary color. Its dominant color is Lush Paradise (#387C2C, closest Pantone 2273 C). John Deere operates in the Construction & Maintenance industry.
- Color family
- green
- Industry
- Construction & Maintenance
- Brand popularity
- Top 1% of indexed brands
- Website
- deere.com
Design analysis
The John Deere mark is a pictorial logo — a stylized leaping deer rendered in a single, solid weight. The silhouette is built from smooth, convex curves that suggest forward motion; the animal's head, arched neck, and extended legs form a continuous outline that reads clearly at any scale. No typography or secondary graphics are locked to the symbol, giving the mark full standalone utility on equipment cabs, hats, and digital avatars. Its construction avoids fine detail: no antler tines, no facial features, no ground line. This reduction makes it legible at favicon size and from hundreds of metres away on a combine harvester in a dusty field. In an industry where competitors often combine wordmarks with abstract shields or globes, the pure animal silhouette stands out as a literal yet dynamic metaphor for power and agility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #387C2C green — John Deere's proprietary shade — dominates the mark at roughly 5.5% of the total pixel area in the sampled asset, paired in practice with the brand's signature yellow (PMS 109 C). Green signals agriculture, growth, and machinery visibility in foliage; yellow provides high-contrast accents on safety decals and dealer signage. Together they defy the heavy red/black/blue palette common in construction equipment, creating instant category ownership.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the John Deere logo, regardless of color or industry.
Brand web palette
Colors John Deere uses across its website — the broader brand system around the logo.
About John Deere
John Deere, headquartered in Moline, Illinois, is a multinational company that specializes in the manufacturing of agricultural, construction, forestry, and commercial equipment. It was founded in 1837 by John Deere, a blacksmith and inventor, who developed the world's first successful steel plow. Since its inception, John Deere has expanded its product range to include tractors, combines, utility vehicles, seeders, sprayers, and more. The company also offers precision farming technology, including GPS-based guidance systems, data management tools, and remote monitoring solutions. These advanced technologies help farmers optimize their operations, increase productivity, and reduce costs. With a presence in over 160 countries, John Deere operates on a global scale. It has numerous manufacturing plants and research facilities around the world, including in the United States, Europe, South America, and Asia. The company has also established a solid network of dealerships and distributors across different continents. In terms of subsidiaries, John Deere owns several notable companies, including Wirtgen Group, a leading manufacturer of road construction equipment, and Hagie Manufacturing, a producer of high-clearance sprayers. The company has also formed strategic partnerships and joint ventures with various organizations, such as FMC Corporation, King Agro, and Topcon Agriculture. John Deere holds a prominent position in the global market for agricultural and construction equipment. It consistently ranks among the top manufacturers in terms of sales and market share. Its strong brand reputation, innovative products, and extensive global network contribute to its success. Some of its main competitors include CNH Industrial, AGCO Corporation, and Caterpillar Inc. Throughout its history, John Deere has achieved numerous milestones and innovations. Notable events and achievements include the introduction of the self-scouring steel plow in the 19th century, the launch of the
Questions about the John Deere logo
When was the leaping deer first registered as a trademark?
John Deere registered the leaping deer logo in 1876, making it one of the oldest continuously used corporate symbols in the United States. The design has been simplified several times since, but the core silhouette has remained consistent.
Why does the deer face to the right?
The rightward orientation conveys forward momentum and progress, aligning with Western reading direction. This directional cue reinforces the brand's association with innovation and movement across fields and job sites.
What color is the John Deere logo?
The dominant color of the John Deere logo is Lush Paradise (hex #387C2C). The closest Pantone match is 2273 C.
How many colors does the John Deere logo have?
The John Deere logo uses 1 primary color: #387C2C.
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The John Deere logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.