Best Buy Logo
The Best Buy logo uses 2 primary colors. Its dominant color is Crow Feather (#122028, closest Pantone 7547 C). Best Buy operates in the Marketplace industry.
- Color family
- blue
- Industry
- Marketplace
- Brand popularity
- Top 1% of indexed brands
- Website
- bestbuy.com
Design analysis
The Best Buy logo is a combination mark pairing a bold sans-serif wordmark with a distinctive yellow price-tag icon that replaces the dot of the lowercase "i" in "Buy." The dark navy letterforms are set in a custom geometric typeface with uniform stroke weights and open counters, ensuring legibility across signage, app icons, and receipt tape. The tag shape — a rounded rectangle with a triangular notch at the top — is proportioned to sit flush with the x-height, making the entire lockup feel like a single cohesive unit rather than a symbol placed beside text.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #122028 (deep navy) covering 27.6% and #FFF000 (pure yellow) at 3.5% — mirrors the high-contrast signage tradition of big-box retail. Navy signals authority and technology trust, while the yellow tag acts as a visual shorthand for value and promotional pricing, a convention shoppers recognize instantly. The restrained yellow percentage keeps the mark from feeling promotional at the expense of premium perception, a balance critical in consumer electronics where both price sensitivity and expertise expectations run high.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Best Buy logo, regardless of color or industry.
Brand web palette
Colors Best Buy uses across its website — the broader brand system around the logo.
About Best Buy
Best Buy is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. It was founded by Richard M. Schulze and James Wheeler in 1966 under the name Sound of Music. The company changed its name to Best Buy in 1983 and has since become one of the largest and most well-known electronics retailers in the United States. Best Buy offers a wide range of products and services, including consumer electronics, appliances, entertainment software, and technology services. The company operates through its retail stores, online channels, and in-home delivery and installation services. Best Buy also provides Geek Squad support, an on-demand tech support and repair service. On a global scale, Best Buy has expanded its operations in Canada, Mexico, and China. In Canada, the company operates under the brand name Best Buy Canada. It has also entered several partnerships to strengthen its position in the international market, such as the joint venture with Carphone Warehouse in Europe. In terms of market position, Best Buy is one of the largest retailers of consumer electronics in the world. It competes with other electronics retailers like Amazon, Walmart, and Apple. Best Buy has faced increasing competition from online retailers, but it has managed to adapt and remain a dominant player in the industry. Over the years, Best Buy has undergone several significant changes and accomplishments. In the early 2000s, the company focused on a customer-centric strategy, improving its customer service and in-store experience. In recent years, Best Buy has also increased its focus on online sales and expanded its product lineup to include emerging technologies like smart home devices and wearables. Currently, Best Buy continues to evolve and adapt to the changing retail landscape. The company has embraced omnichannel retailing, combining its online and physical stores to provide a seamless shopping experience. In response to the COVID-19 pandemic, Best Buy has
Questions about the Best Buy logo
Why does the Best Buy logo use a price tag shape?
The tag replaces the dot of the "i" in "Buy" to reinforce the retailer's value proposition. It functions as a mnemonic for low prices and promotions without requiring a separate symbol, keeping the mark compact for small-format uses like mobile app icons and store receipts.
Has the Best Buy logo changed significantly over time?
The current navy-and-yellow tag lockup was introduced in 1989 and has undergone only minor refinements — chiefly typeface weight adjustments and tag proportion tweaks — preserving brand equity across three decades. The core concept remains unchanged since the name change from Sound of Music.
What color is the Best Buy logo?
The dominant color of the Best Buy logo is Crow Feather (hex #122028). The closest Pantone match is 7547 C.
How many colors does the Best Buy logo have?
The Best Buy logo uses 2 primary colors: #122028, #FFF000.
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The Best Buy logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.