SFGATE Logo
The SFGATE logo uses 1 primary color. Its dominant color is Rich Red (#FF1D46, closest Pantone 1787 C). SFGATE operates in the Marketing & Advertising industry.
- Color family
- red
- Industry
- Marketing & Advertising
- Brand popularity
- Top 13% of indexed brands
- Website
- sfgate.com
Design analysis
The SFGATE logo is a condensed sans-serif wordmark set in all caps, with the letters tightly tracked to form a single, dense rectangular block. The typeface resembles a custom-drawn or heavily modified grotesque — vertical stress, minimal contrast, and squared-off curves that maximize horizontal compression. This construction makes the mark highly legible at small sizes (favicon, app icon, social avatar) because the counters remain open and the letterforms don't collapse into each other. The lack of a separate symbol means the brand relies entirely on typographic distinctiveness and its signature red, which is a practical choice for a digital-first news outlet that appears constantly in crowded feed environments. The mark scales cleanly from billboard to browser tab without needing a simplified alternate.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #FF1D46 (Rich Red) dominates at 38%, functioning as both background and foreground depending on application. In the news and media sector, red signals urgency, breaking-news authority, and local pride — especially in a market where the legacy print product (San Francisco Chronicle) has used red mastheads for decades. The hue is warmer and more orange-leaning than the cooler blues of national competitors (NYT, WaPo, CNN), giving SFGATE a distinct, neighborhood-level energy that aligns with its hyperlocal editorial focus.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the SFGATE logo, regardless of color or industry.
Brand web palette
Colors SFGATE uses across its website — the broader brand system around the logo.
About SFGATE
This brand’s description is missing. Help us by suggesting the missing details to complete the profile
Questions about the SFGATE logo
Has the SFGATE logo changed since the site launched in 1994?
Yes. The original 1994 logo used a serif typeface and included 'San Francisco Chronicle' branding. The current condensed sans-serif wordmark was introduced during a major rebrand in the mid-2010s to reflect the site's separation from the print newspaper and its shift to a digital-only, mobile-first identity.
Why does SFGATE use red instead of the blue common to most news sites?
Red ties directly to the San Francisco Chronicle's historic print masthead color, preserving brand equity across the print-to-digital transition. It also differentiates SFGATE in a market saturated with blue news brands, reinforcing its local, personality-driven editorial voice rather than an institutional, national-tone authority.
What color is the SFGATE logo?
The dominant color of the SFGATE logo is Rich Red (hex #FF1D46). The closest Pantone match is 1787 C.
How many colors does the SFGATE logo have?
The SFGATE logo uses 1 primary color: #FF1D46.
More red logos see all →
More Marketing & Advertising logos see all →
The SFGATE logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.