Redfin Logo
The Redfin logo uses 1 primary color. Its dominant color is Lionheart (#C82021, closest Pantone 3517 C). Redfin operates in the Real Estate industry.
- Color family
- red
- Industry
- Real Estate
- Brand popularity
- Top 1% of indexed brands
- Website
- redfin.com
Design analysis
Redfin uses a lowercase wordmark with a custom typographic twist: the "fin" in the name is rendered as a stylized fin shape that doubles as a standalone icon. The mark is constructed from geometric letterforms with rounded terminals, giving it a digital-native feel. The fin element — a curved triangular flag rising from the "i" — is integrated into the reading flow rather than tacked on, so the logo reads as a single cohesive unit at any size. This construction solves the classic real-estate problem of needing both a full wordmark for signage and a compact symbol for app icons; the fin detaches cleanly without losing brand recognition. At small sizes the wordmark holds legibility because the counters stay open and the fin remains a clear, high-contrast shape.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #C82021 (Lionheart) is a warm, high-saturation red that breaks the industry default of trust blues and corporate golds. In a sector where competitors lean conservative, this hue signals energy, urgency, and a tech-first mindset while still reading as "sold" — a subtle semantic fit for real estate. The 8.6% mark coverage indicates the red is used sparingly but decisively, keeping digital interfaces clean and letting the color pop against white backgrounds in apps and listing cards.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Redfin logo, regardless of color or industry.
Brand web palette
Colors Redfin uses across its website — the broader brand system around the logo.
About Redfin
Redfin is a real estate company based in the United States that offers online real estate brokerage services. It was founded in 2004 by David Eraker, Michael Dougherty, and David Selinger, with the aim of revolutionizing the real estate industry by using technology to simplify the buying and selling process. Headquartered in Seattle, Washington, Redfin operates primarily as an online real estate brokerage, connecting buyers and sellers with local Redfin agents who assist in the transaction process. Unlike traditional real estate agents, Redfin agents are paid a salary rather than a commission, which aims to align their interests with those of their clients. In addition to brokerage services, Redfin also provides an online platform that allows users to search for listings, view property details, schedule tours, and even submit offers. The platform also offers mortgage, title, and escrow services, providing a one-stop shop experience for homebuyers. While Redfin primarily operates in the United States, it has expanded its services to select international markets such as Canada. Over the years, Redfin has acquired several companies to enhance its offerings, including RentPath, Walk Score, and Title Forward. Redfin holds a significant market share in the United States, competing with other real estate companies such as Zillow and Realtor. com. As of 2020, Redfin reportedly had 1. 14% market share in the U. S. In terms of major events and achievements, Redfin went public in 2017, raising approximately $138 million in its initial public offering. The company has continuously focused on improving its technology and user experience to gain a competitive edge in the market. As of the latest updates, Redfin reported a strong financial performance in the first quarter of 2021, with a 40% year-over-year revenue growth. The company also expanded its services to Austin, Texas, and announced plans to launch in the United Kingdom. Redfin continues to innovate and grow its market pr
Questions about the Redfin logo
What does the fin shape in the Redfin logo represent?
The fin is a visual pun on the company name and doubles as a location-pin metaphor, suggesting both movement through the market and a fixed property marker. It functions as the brand's standalone icon for mobile apps and favicons.
Has Redfin changed its logo since launch?
The core wordmark-and-fin structure has remained consistent since the company's early years, with only minor optical refinements to weight and spacing as the brand scaled across digital and physical touchpoints.
What color is the Redfin logo?
The dominant color of the Redfin logo is Lionheart (hex #C82021). The closest Pantone match is 3517 C.
How many colors does the Redfin logo have?
The Redfin logo uses 1 primary color: #C82021.
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The Redfin logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.