State of New York Logo
The State of New York logo uses 1 primary color. Its dominant color is Aleutian Isle (#457AA5, closest Pantone 10258 C). State of New York operates in the Government industry.
- Color family
- blue
- Industry
- Government
- Brand popularity
- Top 4% of indexed brands
- Website
- ny.gov
Design analysis
The NY.gov mark functions as a governmental wordmark rather than a symbolic seal. It renders the domain name in a clean, geometric sans-serif — likely a customized variant of a standard typeface such as Interstate or a state-mandated font family — set in deep blue against a white field. A small graphic accent, possibly a stylized sun or abstract shield reference derived from the state coat of arms, sits adjacent to the text in the same hue. The composition is horizontal, locked-up, and designed for the rigid constraints of a responsive header bar. At favicon size the icon separates cleanly; the wordmark itself becomes illegible below roughly 18px, so the standalone icon carries the identity in browser tabs and app switches. This approach follows the modern civic trend of privileging the URL as brand, sacrificing the historic seal's gravitas for digital clarity and ADA-compliant contrast.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #457AA5 is a mid-saturation blue that sits between the traditional 'New York Blue' (Pantone 286) and a more web-friendly tone. It conveys institutional trust without the heaviness of navy, meets WCAG AA contrast on white, and reproduces consistently across print, signage, and low-end displays. The 4.5% coverage indicates a restrained application — text and a tiny icon — avoiding the 'blue wall' effect common in government sites while still signaling public-sector authority.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the State of New York logo, regardless of color or industry.
Brand web palette
Colors State of New York uses across its website — the broader brand system around the logo.
About State of New York
State of New York is the official website of the government of New York State, providing a comprehensive source of information about state government agencies, programs, and services. Governor Hochul recently launched the Pro-Housing Communities Program, which prioritizes up to $650 million in discretionary funding for localities committed to housing growth. The website offers a range of popular services, such as applying for SNAP, renewing or updating professional licenses, and paying parking tickets in NYC. Additionally, visitors can explore featured programs like the FY 2024 New York State Budget, aimed at making New York more affordable, livable, and safer. The website also offers help for addiction and problem gambling, with free confidential information available from trained professionals and peers. Moreover, it provides crucial information about stopping the spread of the invasive Spotted Lanternfly. Visitors can also plan their visit to events like The Great NYS Fair and discover the best fall photo spots in New York State. Whether it's accessing government information, finding services, or staying informed, the State of New York website is the go-to resource for residents and visitors alike
Questions about the State of New York logo
Does New York State still use its historic coat of arms on the website?
The full coat of arms appears on official documents and agency sub-pages, but the primary digital identifier across ny.gov is the simplified NY.gov wordmark with its companion icon. The seal is reserved for ceremonial, legal, and print contexts where statutory representation is required.
Why does the logo use a domain name instead of a symbol?
Since the mid-2010s redesign, New York's digital strategy has treated the URL as the primary brand asset. Research showed residents search for 'NY.gov' directly; making the address the logo reduces cognitive load, works at tiny sizes, and aligns with federal .gov branding guidance that encourages domain-forward identity.
What color is the State of New York logo?
The dominant color of the State of New York logo is Aleutian Isle (hex #457AA5). The closest Pantone match is 10258 C.
How many colors does the State of New York logo have?
The State of New York logo uses 1 primary color: #457AA5.
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The State of New York logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.