The US Sun Logo
The The US Sun logo uses 2 primary colors. Its dominant color is Uproar Red (#EB1701, closest Pantone 2347 C). The US Sun operates in the Publishing & Printing industry.
- Color family
- red
- Industry
- Publishing & Printing
- Website
- the-sun.com
Design analysis
The US Sun uses a classic newspaper masthead mark: bold, all-caps white lettering set against a solid red rectangular field. The wordmark is set in a custom condensed sans-serif with strong vertical stress and tight kerning, designed to read clearly at high speed on newsstands and mobile screens alike. The red box acts as a containment device, giving the mark a fixed aspect ratio that scales cleanly from favicon to billboard. At small sizes the high contrast (red/white) and lack of fine serifs or gradients preserve legibility; the only risk is the counter of the 'A' and 'O' closing up below 16 px, a known constraint managed by a simplified small-screen variant. In the digital publishing context the mark follows the industry convention of a coloured block masthead (cf. NYT, Guardian, Daily Mail) but distinguishes itself through a warmer, more orange-red hue and a tighter letterfit that feels tabloid-compact rather than broadsheet-elegant.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #EB1701 (Uproar Red) and #FFFFFF deliver the highest possible luminance contrast for a two-colour identity, ensuring instant recognition on newsprint, app icons, and social feeds. Red is the historic colour of the British Sun masthead; the US edition retains it to leverage trans-Atlantic brand equity while the slightly orange shift differentiates the digital product from the UK print parent. No secondary palette is needed — the mark's equity lives entirely in this single red block.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The US Sun logo, regardless of color or industry.
Brand web palette
Colors The US Sun uses across its website — the broader brand system around the logo.
About The US Sun
**Brand Description for Archewell Foundation** Archewell Foundation, established by Prince Harry and Meghan Markle, is dedicated to creating a safer online environment for children and families. Following their commitment to address the challenges of online harm, the Foundation focuses on supporting parents dealing with the consequences of cyberbullying and online exploitation. Through a collaborative initiative, the Foundation aims to foster awareness and provide resources for individuals impacted by these issues. In addition to their advocacy work, the Duke and Duchess of Sussex engage in projects that highlight the importance of mental health and well-being, exemplified by their upcoming interview on CBS Sunday Morning. This platform will discuss their latest initiative, which offers support to parents of children affected by online threats, emphasizing the urgent need for proactive measures in today's digital landscape. By participating in international dialogues and conferences, such as the forthcoming Global Ministerial Conference on Ending Violence Against Children in Colombia, Archewell seeks to spearhead global efforts for change and healing.
Questions about the The US Sun logo
Why does The US Sun logo look almost identical to the UK Sun masthead?
The US Sun is a digital offshoot of News UK's The Sun newspaper. It uses the same red masthead design to transfer the parent brand's instant recognition and tabloid authority to the American market, with only minor optical adjustments for screen rendering.
Has the logo changed since the US launch in 2020?
No. The masthead has remained visually unchanged since the US edition launched, maintaining the same red (#EB1701), typeface, and proportions across web, app, and social platforms.
What color is the The US Sun logo?
The dominant color of the The US Sun logo is Uproar Red (hex #EB1701). The closest Pantone match is 2347 C.
How many colors does the The US Sun logo have?
The The US Sun logo uses 2 primary colors: #EB1701, #FFFFFF.
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The The US Sun logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.