GetYourGuide Logo
The GetYourGuide logo uses 1 primary color. Its dominant color is Poppy Surprise (#FF5533, closest Pantone 171 C). GetYourGuide operates in the Travel & Tourism industry.
- Color family
- red
- Industry
- Travel & Tourism
- Brand popularity
- Top 1% of indexed brands
- Website
- getyourguide.com
Design analysis
The GetYourGuide logo is a combination mark consisting of a custom wordmark and a proprietary symbol. The symbol is a geometric 'G' constructed from a single continuous stroke that doubles as a location pin — its counter forms the pin's circular head while the descending tail tapers to a sharp point. This dual reading (letter + map marker) is the mark's central conceit. The wordmark uses a rounded, humanist sans-serif with slightly flared terminals; letter spacing is open, aiding legibility at small sizes. The symbol sits left of the type at a 1:1.6 height ratio, creating a balanced horizontal lockup that works in app icons, favicons, and horizontal signage. At very small sizes (below 16px) the pin tail can close up, but the distinct counter shape remains readable, preserving the location metaphor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant #FF5533 (Poppy Surprise) is a high-saturation orange-red that sits between the category-standard blues of booking platforms (Booking.com, Expedia) and the warm coral/peach tones of experience-led brands (Airbnb). It signals urgency and discovery without veering into discount-retail territory. The hue performs well on both light and dark backgrounds — critical for a product that lives in mobile maps, partner widgets, and OOH — and meets WCAG AA against white when used for UI accents. The wordmark typically renders in near-black (#1A1A1A), giving the system a neutral anchor that lets the poppy color own the 'call to action' role.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the GetYourGuide logo, regardless of color or industry.
Brand web palette
Colors GetYourGuide uses across its website — the broader brand system around the logo.
About GetYourGuide
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Questions about the GetYourGuide logo
What does the GetYourGuide symbol represent?
The symbol is a stylised capital 'G' whose negative space forms a location-pin head; the descending stroke tapers to the pin's point. It merges the brand initial with the universal map-marker metaphor, reinforcing the core promise: guided experiences at specific places.
Why did GetYourGuide choose orange-red instead of travel-industry blue?
Blue dominates OTAs and airline branding, so a warm poppy orange differentiates on search-results pages and app stores. The hue also evokes energy, spontaneity, and 'book now' urgency — aligning with the brand's focus on last-minute tours and activities rather than long-lead flight/hotel planning.
What color is the GetYourGuide logo?
The dominant color of the GetYourGuide logo is Poppy Surprise (hex #FF5533). The closest Pantone match is 171 C.
How many colors does the GetYourGuide logo have?
The GetYourGuide logo uses 1 primary color: #FF5533.
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The GetYourGuide logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.