Change.org Logo
The Change.org logo uses 1 primary color. Its dominant color is Ken Masters Red (#EC2C22, closest Pantone 485 C). Change.org operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 4% of indexed brands
- Website
- change.org
Design analysis
Change.org uses a lowercase wordmark where the only graphic flourish is a red dot separating "change" from "org". The typeface is a clean, geometric sans-serif (close to Circular or Gotham) with open counters that remain legible down to favicon size. The dot acts as both a syntactic separator and a visual anchor — it carries the brand's entire color charge while the text stays neutral charcoal or black. Because the mark relies on standard letterforms rather than a custom symbol, it scales cleanly across app icons, browser tabs, and protest signage without losing identity. The lowercase styling signals approachability and grassroots energy, distinguishing it from institutional .gov or .org domains that typically use uppercase authority marks.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #EC2C22 (Ken Masters Red) occupies roughly 7% of the mark — just the dot — while the logotype sits in near-black. This restraint lets the red function as an alert signal without overwhelming the platform's content-heavy UI. In a sector dominated by trust blues (Facebook, Twitter, LinkedIn) and growth greens, the urgent red differentiates Change.org as action-oriented rather than passive-informational, aligning with the brand's petition-to-victory narrative.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Change.org logo, regardless of color or industry.
Brand web palette
Colors Change.org uses across its website — the broader brand system around the logo.
About Change.org
Change. org is a global platform that empowers individuals and organizations to initiate positive change in their communities and beyond. With over 200 million users in 196 countries, Change. org is the world's leading platform for campaigns and advocacy work. Petition starters, supporters, decision makers, leading organizations, and journalists all utilize Change. org to drive solutions and create impactful change. It all starts with anyone being able to start a petition for free. By sharing the petition with friends, family, and other supporters, the momentum builds as it reaches new audiences through media coverage and offline events. Decision makers, including those at the highest levels of government and business, have the opportunity to engage and respond to the petitions. The ultimate goal is victory, which is when the petition starter declares that a solution has been achieved. What sets change. org apart is that it operates as an open platform, meaning every campaign is started by users. As a nonprofit owned Public Benefit Corporation (PBC), Change. org's mission isn't driven by profit, but rather by the desire to make a lasting impact. Join millions of people who are working with decision makers to create change at the local, national, and global levels
Questions about the Change.org logo
What does the red dot in the Change.org logo represent?
The red dot serves as a visual period and a metaphorical "start button" — it marks the moment a user decides to act. Functionally, it separates the brand name from the domain suffix while carrying the brand's only chromatic energy.
Has the Change.org logo changed since launch?
The core wordmark-and-red-dot structure has remained consistent since the platform's early years. Minor optical adjustments to letter-spacing and dot size have occurred during responsive redesigns, but no major rebrand or symbol introduction has taken place.
What color is the Change.org logo?
The dominant color of the Change.org logo is Ken Masters Red (hex #EC2C22). The closest Pantone match is 485 C.
How many colors does the Change.org logo have?
The Change.org logo uses 1 primary color: #EC2C22.
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The Change.org logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.