Seagate Logo
The Seagate logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Seagate operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- seagate.com
Design analysis
Seagate uses a pure wordmark set in a custom geometric sans-serif. The letterforms are monolinear with consistent stroke weight, open apertures, and a slightly condensed proportion that reads cleanly at small sizes. The lowercase 'a' is single-storey, the 'g' uses a two-storey construction with a closed loop, and the 'S' terminates in horizontal terminals rather than curves — details that give the mark a technical, engineered personality without decorative flourishes. The mark relies entirely on typographic rhythm; there is no accompanying symbol, monogram, or icon, which simplifies reproduction across PCB silkscreens, drive bezels, and firmware boot screens where space is measured in millimetres.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured asset shows the knock-out white version (#FFFFFF), used on the brand's signature deep teal (approximately Pantone 3298 C) or charcoal backgrounds. In the storage sector, where competitors Western Digital (blue) and Toshiba (red) own primary hues, Seagate's teal occupies a distinct cool-technology quadrant that signals reliability and data-centric calm. The white knock-out ensures maximum contrast on dark chassis, server rails, and mobile app dark modes, while the teal master colour provides instant shelf recognition in retail packaging.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Seagate logo, regardless of color or industry.
Brand web palette
Colors Seagate uses across its website — the broader brand system around the logo.
About Seagate
Seagate, headquartered in Cupertino, California, is a leading provider of data storage solutions. The company has a significant presence in India, with its headquarters located in Pune, Maharashtra. Seagate's subsidiary in India, Seagate Technology International, was established in 2000 and has since become a key player in the technology industry. Seagate has a rich history that dates back to 1979 when it was founded as Shugart Technology. It became a major player in the early 1980s with its introduction of the 5. 25-inch hard disk drive, revolutionizing the industry. Over the years, the company went through various mergers, acquisitions, and rebranding, eventually becoming Seagate Technology in 1984. As a leader in the data storage industry, Seagate offers a wide range of products and services. Its main products include hard disk drives (HDDs), solid-state drives (SSDs), and data storage solutions for personal, enterprise, and cloud computing environments. Seagate's innovative technology and reliable storage solutions have garnered a strong customer base globally. Seagate operates on a global scale, with manufacturing facilities and sales offices spread across the world. The company has numerous subsidiaries and joint ventures, including partnerships with technology giants like Toshiba and Samsung. These partnerships have enabled Seagate to expand its product lineup and stay at the forefront of technological advancements. In terms of market position, Seagate has consistently been one of the top players in the data storage industry. The company competes with other major players like Western Digital and Toshiba. Seagate has a strong global sales presence and boasts a significant market share. Throughout its history, Seagate has achieved several milestones and made noteworthy contributions to the industry. The company has continually evolved its product lineup, introducing high-capacity drives and solid-state technologies. It has also focused on data security, offerin
Questions about the Seagate logo
Does Seagate have a separate logo symbol or icon?
No. Seagate relies exclusively on its custom wordmark. The company does not use a standalone monogram, pictogram, or abstract symbol in its primary brand identity; the logotype itself functions as the sole visual identifier across products, packaging, and digital touchpoints.
Why does the logo sometimes appear white instead of teal?
The white version is the designated knock-out treatment for dark backgrounds — drive casings, server bezels, presentation slides, and dark-mode UI. The master brand colour remains a deep teal (approx. Pantone 3298 C); the white variant ensures legibility and contrast wherever the teal background is not present.
What color is the Seagate logo?
The dominant color of the Seagate logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Seagate logo have?
The Seagate logo uses 1 primary color: #FFFFFF.
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The Seagate logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.