ORCID Logo
The ORCID logo uses 2 primary colors. Its dominant color is Burst of Lime (#A5CD39, closest Pantone 2299 C). ORCID operates in the Business Services industry.
- Color family
- green
- Industry
- Business Services
- Brand popularity
- Top 3% of indexed brands
- Website
- orcid.org
Design analysis
The ORCID logo is a wordmark with an integrated symbol: the lowercase "i" in "orcid" carries a circular ring around its dot, turning the letter into a visual metaphor for a persistent digital identifier. The mark is set in a clean, geometric sans-serif (resembling a customized version of Source Sans or similar humanist grotesque) with even stroke weights and open counters that remain legible at small sizes. The ring around the "i" is proportioned to match the x-height, so it reads as part of the letterform rather than a separate icon, allowing the logo to function as a single lockup without a detached symbol. This construction works well in scholarly publishing workflows where the mark appears inline with metadata, on PDF headers, and in API buttons — contexts that demand clarity at 16–24 px. The all-lowercase styling signals approachability and open infrastructure, distinguishing it from the caps-heavy branding of commercial publishers.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs a high-saturation lime green (#A5CD39) with a neutral mid-gray (#A6A8AB). The green provides strong contrast on white and meets WCAG AA for large text, while the gray tempers the brightness for extended reading in metadata tables. In an industry dominated by navy, crimson, and institutional blues, the lime signals open-access vitality without resorting to the teal cliché common in tech non-profits.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the ORCID logo, regardless of color or industry.
Brand web palette
Colors ORCID uses across its website — the broader brand system around the logo.
About ORCID
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Questions about the ORCID logo
Why does the ORCID logo put a circle around the "i"?
The ringed "i" visually encodes the core product: a unique, persistent identifier for researchers. The circle suggests a closed loop — a complete, unambiguous ID — while remaining part of the readable name so the logo never needs a separate icon in tight spaces like citation metadata.
Has the ORCID logo changed since launch?
The current lime-and-gray wordmark with the ringed "i" has been stable since the organization's public launch in 2012. Minor optical adjustments to spacing and the ring thickness have occurred, but no structural redesign has been publicly documented.
What color is the ORCID logo?
The dominant color of the ORCID logo is Burst of Lime (hex #A5CD39). The closest Pantone match is 2299 C.
How many colors does the ORCID logo have?
The ORCID logo uses 2 primary colors: #A6A8AB, #A5CD39.
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The ORCID logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.