Odoo Logo
The Odoo logo uses 2 primary colors. Its dominant color is Dirty Purple (#714B67, closest Pantone 5135 C). Odoo operates in the Programming & Developer Software industry.
- Color family
- pink
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- odoo.com
Design analysis
The Odoo logo is a custom wordmark set in a rounded, geometric sans-serif typeface with distinctive character shapes — notably the double 'o' ligature that creates a subtle infinity-loop rhythm. The mark relies entirely on typography; there is no separate icon in the primary lockup, though the first 'O' functions as a standalone app icon and favicon. Letterforms are built on consistent stroke widths with open apertures and generous counters, which preserves legibility down to very small sizes (16 px favicon, mobile nav bars). The rounded terminals soften the technical impression common in ERP/CRM software, signaling approachability without sacrificing authority. Horizontal spacing is tight but not kerned to collision, allowing the word to read as a single cohesive unit across light and dark backgrounds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant Dirty Purple (#714B67) breaks the enterprise-software default of corporate blue, giving Odoo immediate shelf differentiation while still conveying maturity and creativity. The measured gray (#8F8F8F) appears in secondary lockups (taglines, partner badges) as a neutral counterweight that keeps the purple from feeling playful. Together they form a two-tone system that reproduces cleanly in single-color knockouts, embossing, and monochrome print — practical for a platform that appears on everything from invoices to trade-show banners.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Odoo logo, regardless of color or industry.
Brand web palette
Colors Odoo uses across its website — the broader brand system around the logo.
About Odoo
Odoo is a leading brand that provides a comprehensive suite of open-source business applications to cater to all your company's needs. Whether it's CRM, eCommerce, accounting, inventory management, point of sale, or project management, Odoo offers a diverse range of user-friendly and fully integrated solutions. With over 30 main applications and a thriving community of 1,500 active members, Odoo ensures regular upgrades and 16,000+ additional apps to cover a wide variety of business requirements. What sets Odoo apart is its ability to adapt and grow with your company. You can add apps one at a time as your needs evolve and your customer base expands, ensuring flexibility and seamless integration. With over 7 million users and counting, Odoo caters to small and large companies alike. Its intuitive interface and open-source nature make it the most installed business software globally, used by startups as well as large enterprises. Choose Odoo to make your business a better place one app at a time
Questions about the Odoo logo
Why does Odoo use purple instead of blue like most business software?
Purple differentiates Odoo in a market saturated with blue logos (Salesforce, SAP, Microsoft Dynamics). The specific hue (#714B67) balances creativity and reliability, reinforcing the brand's positioning as flexible, open-source software that adapts to the user rather than imposing rigid workflows.
Can the Odoo 'O' symbol be used without the full wordmark?
Yes. The isolated 'O' is the official app icon, favicon, and mobile launcher symbol. It retains the same stroke weight and corner radius as the wordmark, ensuring instant recognition at 16×16 px while maintaining brand consistency across touchpoints.
What color is the Odoo logo?
The dominant color of the Odoo logo is Dirty Purple (hex #714B67). The closest Pantone match is 5135 C.
How many colors does the Odoo logo have?
The Odoo logo uses 2 primary colors: #8F8F8F, #714B67.
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The Odoo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.