EY Logo
The EY logo uses 2 primary colors. Its dominant color is Satin Deep Black (#161D23, closest Pantone Black 6 C). EY operates in the Business Services industry.
- Color family
- blue
- Industry
- Business Services
- Brand popularity
- Top 1% of indexed brands
- Website
- ey.com
Design analysis
The EY mark is a pure wordmark — two capital letters set in a proprietary geometric sans-serif. The 'E' and 'Y' share a consistent stroke weight and squared-off terminals, creating a monolithic unit that reads as a single symbol rather than two initials. The letters are tightly tracked, with the 'Y' arms aligning to the 'E' crossbars, giving the lockup a engineered precision that mirrors the firm's consulting and assurance heritage. At small sizes the mark holds because it relies on mass and counter-space rather than fine detail; the yellow accent (often a single underline or dot) adds a distinctive pixel of contrast without clutter. In the professional-services sector, where competitors favour serif crests or abstract monograms, the blunt typographic approach signals modernity and accessibility while retaining the gravitas expected of a Big Four brand.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs a near-black navy (#161D23) with a high-visibility yellow (#FFE600). Navy conveys the authority and trust required in audit, tax and advisory work, while the yellow injects energy and optimism — a deliberate counterpoint to the conservative blues and greys that dominate the industry. The yellow's limited surface area (under 5%) keeps the identity serious; it functions as a strategic highlight on digital interfaces, signage and collateral rather than a dominant field colour.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the EY logo, regardless of color or industry.
Brand web palette
Colors EY uses across its website — the broader brand system around the logo.
About EY
EY-Parthenon is a global brand that helps CEOs unlock long-term value through strategic planning and execution. With over 9,000 multidisciplinary professionals in teams across 120 countries, EY-Parthenon provides actionable and impactful corporate, transaction, and turnaround strategies for their clients. In today's complex business landscape, EY-Parthenon excels in addressing challenges such as digital transformation, sector convergence, financial intricacies, and operational complexities. Utilizing data analytics, leading technology, and digital capabilities, their teams swiftly navigate from concept to implementation, enabling clients to realize their strategies with speed and certainty. EY-Parthenon believes that successful business strategies are built upon a deep understanding of industry dynamics and competitive landscapes. By combining the expertise of professionals from various sectors and disciplines, EY-Parthenon offers practical solutions that deliver tangible results. Their approach encompasses a wide range of lenses and tech tools to find comprehensive strategic solutions, helping CEOs and their teams manage complex ecosystems and achieve their ambitious goals. EY-Parthenon specializes in various industries including consumer, education, energy, financial services, government, health sciences, manufacturing, mobility, private equity, and technology, media, and telecommunications. Their services include strategy consulting, corporate and growth strategy, transaction strategy and execution, restructuring and turnaround strategy, and digital strategy. With a focus on creating long-term value, EY-Parthenon is the trusted partner for CEOs looking to navigate the ever-changing business landscape and achieve sustainable success
Questions about the EY logo
When did Ernst & Young shorten its name to EY and change the logo?
The global rebrand launched in July 2013, replacing the full-name serif logotype with the two-letter EY mark and the yellow accent system.
Does the yellow underline have a specific meaning?
EY describes the underline as a visual metaphor for 'building a better working world' — the firm's purpose statement — representing momentum and the act of underlining what matters.
What color is the EY logo?
The dominant color of the EY logo is Satin Deep Black (hex #161D23). The closest Pantone match is Black 6 C.
How many colors does the EY logo have?
The EY logo uses 2 primary colors: #161D23, #FFE600.
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The EY logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.