Orange Logo
The Orange logo uses 1 primary color. Its dominant color is Honey Teriyaki (#F36617, closest Pantone 6019 C). Orange operates in the Telecommunications industry.
- Color family
- orange
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- orange.com
Design analysis
The Orange logo is a flat, square wordmark: the brand name set in a custom lowercase sans-serif typeface, centered inside a solid orange square. The mark relies entirely on colour and typography — no icon, gradient, or decorative element. The letterforms are geometric with rounded terminals, open counters, and consistent stroke weight, which keeps the word legible even when the square is reproduced at favicon size. The square container acts as a consistent holding shape across signage, app icons, SIM cards, and retail fascia, giving the brand a modular, system-ready asset that scales without rearrangement. In an industry dominated by blue globes, red slashes, and green speech bubbles, the pure orange square is a deliberate anti-symbol: it owns a colour instead of borrowing a metaphor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F36617 is a high-saturation, warm orange that sits opposite the cool blues used by most telecom incumbents (Vodafone red, Deutsche Telekom magenta, BT blue). In colour psychology terms it signals energy, approachability, and youth — attributes Orange has cultivated since its 1994 UK mobile launch. The white knock-out type provides maximum contrast (WCAG AAA at any size) and ensures the mark survives single-colour printing, embossing, or LED backlighting without losing identity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Orange logo, regardless of color or industry.
Brand web palette
Colors Orange uses across its website — the broader brand system around the logo.
About Orange
Orange is a telecommunications company based in France. It is one of the largest telecommunication operators in the world, with a strong presence in Europe, Africa, and the Middle East. The company was previously known as France Telecom and was rebranded as Orange in 2013. Orange has a rich history that dates back to 1879 when the French government established the state-owned entity to operate the country's telegraph network. Over the years, the company expanded its services to include fixed-line telephony, mobile telecommunications, and internet services. Orange played a significant role in the development of France's telecommunications infrastructure, introducing innovations and technological advancements. The company's headquarters are located in Paris, France. The headquarters building, known as the Orange Gardens, is a state-of-the-art facility designed to foster creativity, collaboration, and innovation. It houses over 3,000 employees and features modern amenities and sustainable design. Orange offers a wide range of products and services to its customers. This includes mobile and fixed-line telephony, internet services, digital TV, and data solutions for individuals, businesses, and institutions. Additionally, Orange has diversified its business into areas such as cybersecurity, cloud computing, and smart home solutions. Orange has a global presence with operations in over 26 countries, primarily in Europe, Africa, and the Middle East. The company has built a strong network of subsidiaries, joint ventures, and partnerships to expand its reach and offer integrated services to its customers. Notable subsidiaries include Orange Business Services, which focuses on providing IT and communication services to businesses, and Orange Bank, a digital banking service. In terms of market position, Orange is a leading player in the global telecommunications industry. It consistently ranks among the top telecommunications companies in Europe and has a significant market sh
Questions about the Orange logo
When did Orange adopt the current square wordmark?
The square orange wordmark was introduced in 2006 as part of a global visual-system overhaul by the brand consultancy Wolff Olins, replacing the earlier 3D "orange ball" logo used since the brand's 1994 UK launch.
Why does the logo use lowercase letters?
Lowercase typography was chosen to convey friendliness and accessibility, differentiating the brand from the formal, uppercase corporate style of the former France Télécom identity.
What color is the Orange logo?
The dominant color of the Orange logo is Honey Teriyaki (hex #F36617). The closest Pantone match is 6019 C.
How many colors does the Orange logo have?
The Orange logo uses 1 primary color: #F36617.
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The Orange logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.