magnit.ru Logo
The magnit.ru logo uses 1 primary color. Its dominant color is KU Crimson (#E6000E, closest Pantone 2347 C). magnit.ru operates in the Construction & Maintenance industry.
- Color family
- red
- Industry
- Construction & Maintenance
- Brand popularity
- Top 6% of indexed brands
- Website
- magnit.ru
Design analysis
The Magnit logo is a bold, single-colour wordmark where the letter "M" is stylised into a symmetrical, U-shaped form with flared terminals that suggest the poles of a horseshoe magnet. The glyph sits flush left of the remaining lowercase letters "agnit", all set in a custom geometric sans-serif with uniform stroke width and open apertures. This construction makes the mark highly legible at small sizes — the magnet "M" remains readable as a favicon or app icon down to 16 px, while the full wordmark scales cleanly across store fascias, receipt headers, and delivery vehicles. The absence of gradients, outlines, or 3-D effects gives it strong reproduction fidelity in single-colour print, embroidery, and vinyl cut applications common in retail environments.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #E6000E (KU Crimson) is a high-chroma, blue-red that dominates the Russian grocery landscape alongside competitors' reds (Pyaterochka, Lenta). In food retail, saturated red signals appetite appeal, urgency for promotions, and high visibility on crowded streets and shelf-edge strips. Using a single spot colour instead of a gradient palette reduces production cost across thousands of touchpoints — signage, uniforms, packaging, POS — while ensuring consistent brand recognition in both illuminated and non-illuminated contexts.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the magnit.ru logo, regardless of color or industry.
Brand web palette
Colors magnit.ru uses across its website — the broader brand system around the logo.
About magnit.ru
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Questions about the magnit.ru logo
Why does the Magnit logo look like a horseshoe magnet?
The stylised "M" is a deliberate visual pun on the brand name — "magnit" means "magnet" in Russian. The U-shaped form with flared ends mimics a classic horseshoe magnet, turning the initial letter into a self-explanatory symbol that works even without the wordmark.
Has the Magnit logo changed much since the company started?
The core magnet "M" and red colour have remained constant since the 1990s, but the typeface has been refined at least twice — most recently around 2018 — to improve legibility on digital screens and unify the glyph with the letterforms. The current version uses a proprietary geometric sans that matches the "M" stroke weight exactly.
What color is the magnit.ru logo?
The dominant color of the magnit.ru logo is KU Crimson (hex #E6000E). The closest Pantone match is 2347 C.
How many colors does the magnit.ru logo have?
The magnit.ru logo uses 1 primary color: #E6000E.
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The magnit.ru logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.