Mint Logo
The Mint logo uses 1 primary color. Its dominant color is Radiant Yellow (#F99D1C, closest Pantone 2012 C). Mint operates in the Publishing & Printing industry.
- Color family
- orange
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- livemint.com
Design analysis
The Mint logo is a custom wordmark set in a distinctive geometric sans-serif typeface. The letterforms display careful optical adjustments: the 'M' features splayed legs that create a stable, open stance, while the 'i' carries a perfectly circular dot that aligns with the counter of the 'n', establishing a subtle vertical rhythm. The 't' terminates in a clean horizontal crossbar without a terminal curve, reinforcing the publication's no-nonsense editorial stance. Kerning is tight but not touching, allowing the mark to hold together as a single visual unit at favicon sizes. Because the identity relies entirely on typography rather than a separate symbol, it scales cleanly across print mastheads, app icons, and newsletter headers without losing legibility — a practical advantage in a media landscape where the logo must function equally well on a broadsheet front page and a mobile push notification.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F99D1C (Radiant Yellow) breaks the category convention of navy, crimson, or black that dominates business journalism globally. In the Indian market, where pink newsprint (Economic Times) and deep red (Business Standard) are established signals, this warm orange-yellow carves immediate shelf and feed differentiation. It reads as optimistic and digital-native without sacrificing authority, and it reproduces consistently across newsprint, OLED screens, and podcast cover art.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Mint logo, regardless of color or industry.
Brand web palette
Colors Mint uses across its website — the broader brand system around the logo.
About Mint
Mint is a renowned business publication that is highly regarded by India's business leaders, founders, and policymakers. Established in 2007, Mint serves as an unbiased and clear-minded chronicler of the Indian Dream. As an award-winning brand, its aim is to be a catalyst for growth and change and to enable decision-makers around the world to understand and navigate one of the world's fastest-growing economies. Published by HT Media Group, one of India's largest media and entertainment conglomerates, Mint offers a wide range of products and services. Their editorial coverage and presentation style are known for their refreshing clarity and accessibility, redefining Indian journalism. From the weekend magazine Mint Lounge, which covers intelligent lifestyle, fashion, food, books, science, and culture, to Mint Money, a brand that provides a distinctive understanding of the market and personal finance, Mint caters to diverse interests and industries. With a strong digital presence through their website, iOS and Android apps, market dashboards, data pages, personalized notifications, videos, podcasts, and newsletters, Mint has established itself as a leading digital brand. They also offer various digital subscription bundles, including collaborations with The Wall Street Journal and The Economist. Whether you're a business leader, investor, or simply interested in India's economy, Mint provides reliable and insightful content to help you make informed decisions
Questions about the Mint logo
Who designed the Mint logo?
The custom wordmark was developed in-house by the HT Media design team in collaboration with external typographers during the 2007 launch; no single designer is publicly credited.
Has the logo changed since 2007?
The core wordmark has remained visually consistent since launch, with only minor optical refinements for digital rendering (hinting adjustments, simplified crossbar on 't') rather than a formal redesign.
What color is the Mint logo?
The dominant color of the Mint logo is Radiant Yellow (hex #F99D1C). The closest Pantone match is 2012 C.
How many colors does the Mint logo have?
The Mint logo uses 1 primary color: #F99D1C.
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The Mint logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.