Xiaomi Logo
The Xiaomi logo uses 1 primary color. Its dominant color is Blaze Orange (#FF6900, closest Pantone 1505 C). Xiaomi operates in the Computer Hardware industry.
- Color family
- orange
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- mi.com
Design analysis
The Xiaomi logo is a minimalist wordmark set inside a rounded square (squircle) container. The lowercase "mi" uses a custom geometric sans-serif with uniform stroke width and rounded terminals that echo the container's corners. This creates a cohesive, app-icon-ready glyph that reads clearly at favicon sizes. The mark follows the tech industry's shift toward flat, containerized logos but distinguishes itself through the squircle's subtle mathematical precision — a shape Xiaomi has patented in China. At small sizes, the counter spaces in "m" and "i" remain open, and the single-color execution avoids rendering issues across print and screen.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The blaze orange (#FF6900) defies the sector's default blue palette, signaling energy and approachability rather than corporate trust. Orange sits opposite blue on the color wheel, giving Xiaomi instant shelf differentiation against Samsung, Intel, and Dell. The high saturation ensures visibility on both dark and light backgrounds, critical for a brand spanning budget handsets to premium appliances. Xiaomi owns this hue so thoroughly in Chinese consumer electronics that the color alone functions as a secondary identifier.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Xiaomi logo, regardless of color or industry.
Brand web palette
Colors Xiaomi uses across its website — the broader brand system around the logo.
About Xiaomi
Xiaomi Corporation is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing, China. It was founded by entrepreneur Lei Jun, who aimed to create innovative and high-quality technology products at affordable prices. Initially, Xiaomi focused on developing and selling smartphones. Its debut smartphone, the Xiaomi Mi 1, was launched in 2011. The company gained popularity by selling its devices online and adopting a direct-to-consumer business model, which helped reduce costs and increase its market share. Over time, Xiaomi expanded its product portfolio to include a wide range of consumer electronics, including smart home devices, wearables, tablets, laptops, TVs, and more. It also invested in other technology spheres such as artificial intelligence (AI) and Internet of Things (IoT). Operating on a global scale, Xiaomi has a strong presence in various markets, particularly in China, India, and Southeast Asia. The company has also expanded into many other countries worldwide, including Europe and Latin America. It has established a network of authorized stores and partnered with local distributors to reach customers effectively. Xiaomi has a few noteworthy subsidiaries, including Redmi, which focuses on budget smartphones, and POCO, which offers more premium devices at competitive prices. Additionally, the company has formed joint ventures and partnerships with various companies, such as Huami Corporation for fitness wearables and TCL Corporation for smart TVs. In terms of market position, Xiaomi is one of the major players in the global smartphone industry. It consistently ranks among the top five smartphone manufacturers worldwide. However, competition remains fierce from rivals like Samsung and Apple. Xiaomi has achieved several significant milestones and accolades. In 2019, it became the youngest company on the Fortune Global 500 list. The company also set a Guinness World Record for the most mobile phones sold in a 24-hour pe
Questions about the Xiaomi logo
What does "mi" stand for in the Xiaomi logo?
Officially "Mobile Internet" and a nod to "Mission Impossible" reflecting founder Lei Jun's ambition to achieve the difficult. The dual meaning was explained at the company's 2011 launch.
Has the Xiaomi logo changed since the company started?
Yes. The original 2010 logo used uppercase "MI" in a softer rounded rectangle. A 2014 update flattened the style. The current squircle wordmark debuted in 2021 as part of a broader visual system overhaul.
What color is the Xiaomi logo?
The dominant color of the Xiaomi logo is Blaze Orange (hex #FF6900). The closest Pantone match is 1505 C.
How many colors does the Xiaomi logo have?
The Xiaomi logo uses 1 primary color: #FF6900.
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The Xiaomi logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.