Fast Company Logo
The Fast Company logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Fast Company operates in the Publishing & Printing industry.
- Color family
- white
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- fastcompany.com
Design analysis
Fast Company uses a bold, all-caps wordmark set in a heavily condensed sans-serif typeface. The letterforms are tightly tracked with minimal counters, creating a dense, rectangular block that reads as a single unit rather than two separate words. This compression visually reinforces the brand name's promise of speed and efficiency. The mark relies entirely on typographic weight and proportion — no icon, symbol, or decorative element — which makes it unusually pure for a media brand. At small sizes the extreme condensation risks closing up, particularly in the 'A' and 'O' counters, but the heavy stroke weight holds legibility down to favicon scale. In its industry context, where competitors often pair wordmarks with abstract symbols (Wired, The Verge) or use serif mastheads (Harvard Business Review, The Economist), Fast Company's symbol-free approach signals confidence and modernity.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The logo's primary state is white (#FFFFFF) on the brand's signature red background, making the measured white the active mark color. This high-contrast reversal ensures instant visibility on both print covers and digital thumbnails. White conveys clarity and forward momentum, aligning with the brand's editorial focus on innovation, while the red field (not measured here but central to the system) provides the energetic brand signal that the white mark activates.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Fast Company logo, regardless of color or industry.
Brand web palette
Colors Fast Company uses across its website — the broader brand system around the logo.
About Fast Company
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Questions about the Fast Company logo
What font does the Fast Company logo use?
The logo uses a custom-drawn condensed sans-serif developed specifically for the brand. It is not a commercially available font, though it shares DNA with typefaces like Bureau Grot or Knockout in its heavy weight and compressed proportions.
Has the Fast Company logo changed since launch?
The core wordmark has remained remarkably consistent since the magazine's 1995 debut. Minor optical adjustments have been made for digital rendering, but the condensed all-caps structure and white-on-red relationship have persisted through multiple editorial redesigns.
What color is the Fast Company logo?
The dominant color of the Fast Company logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Fast Company logo have?
The Fast Company logo uses 1 primary color: #FFFFFF.
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The Fast Company logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.