Elastic Logo
The Elastic logo uses 4 primary colors. Its dominant color is Turquoise Topaz (#00BFB3, closest Pantone 3262 C). Elastic operates in the Programming & Developer Software industry.
- Color family
- teal
- Industry
- Programming & Developer Software
- Brand popularity
- Top 15% of indexed brands
- Website
- elastic.co
Design analysis
The Elastic mark is an abstract geometric symbol — a stylized lowercase "e" built from three horizontal strokes that curve inward at the ends, suggesting tension and release. The construction is purely modular: each stroke shares the same weight and corner radius, allowing the mark to scale cleanly from favicon to billboard without optical correction. The companion wordmark uses a custom geometric sans-serif (derived from Circular/GT America proportions) with a distinctive curved tail on the "t" that echoes the mark's motion. In the developer-tools category, where logos often default to angular brackets, terminals, or hexagons, Elastic's soft-cornered, organic geometry stands out while remaining legible at 16px.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant teal (#00BFB3) defies the navy-and-purple convention of observability and search competitors (Splunk, Datadog, MongoDB), signaling approachability and clarity rather than enterprise gravity. The measured yellow (#FEC514) and bright blue (#1BA9F5) appear primarily in product-icon extensions (Kibana, Elasticsearch, Security) to create a cohesive but differentiated system. White (#FFFFFF) serves as the necessary negative-space counterweight, ensuring the single-color mark reverses cleanly on dark dashboards.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Elastic logo, regardless of color or industry.
Brand web palette
Colors Elastic uses across its website — the broader brand system around the logo.
About Elastic
Elastic is a software company that provides a range of products and services for search, logging, security, and analytics. It was founded in 2012 by Shay Banon and is headquartered in Mountain View, California, United States. The company's main product is the Elastic Stack, which is an integrated set of open source projects for search and analytics. This includes Elasticsearch, a distributed and scalable search and analytics engine; Kibana, a data visualization and exploration tool; Beats, lightweight data shippers for ingesting data into Elasticsearch; and Logstash, a data processing pipeline for centralized data ingestion. Elastic also offers additional products and features, such as Elastic Cloud, a hosted Elasticsearch service, and Elastic Security, a comprehensive security solution. Elastic operates on a global scale, with offices and subsidiaries in various countries including the United States, Canada, the United Kingdom, Germany, Japan, and Australia. The company has formed partnerships with major tech companies like Amazon Web Services, Microsoft, and Google, to provide seamless integration and deployment options for its products. In terms of market position, Elastic has established itself as a leader in the search, logging, and analytics space. It competes with other big players like Splunk and IBM in the market, but has managed to gain a strong foothold with its open source solutions and robust features. Over the years, Elastic has experienced significant growth and achieved several milestones. In 2018, the company went public and had a successful initial public offering (IPO). It has also expanded its product lineup through acquisitions, including the purchase of endpoint security company Endgame in 2019. As of the latest updates, Elastic continues to innovate and enhance its products to meet the evolving needs of its customers. It recently announced the launch of Elastic Enterprise Search, a new solution to make searching and accessing information easie
Questions about the Elastic logo
What does the Elastic logo symbol represent?
The symbol is a stylized lowercase "e" formed by three equal-weight horizontal strokes that curve inward, visually suggesting elasticity, flexibility, and the act of stretching and returning — a direct metaphor for the company's name and its scalable search architecture.
Why did Elastic choose teal instead of the typical blue used by most dev-tool companies?
Teal differentiates Elastic in a market saturated with navy and purple logos (Splunk, Datadog, New Relic). The hue reads as modern and approachable on both light and dark developer interfaces, and it reproduces consistently across web, CLI output, and printed swag without shifting toward green or blue.
What color is the Elastic logo?
The dominant color of the Elastic logo is Turquoise Topaz (hex #00BFB3). The closest Pantone match is 3262 C.
How many colors does the Elastic logo have?
The Elastic logo uses 4 primary colors: #00BFB3, #FFFFFF, #FEC514, #1BA9F5.
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The Elastic logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.