Automattic Logo
The Automattic logo uses 1 primary color. Its dominant color is Armour Wash (#010101, closest Pantone Black 6 C). Automattic operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- automattic.com
Design analysis
Automattic uses a monolinear geometric logomark: a single continuous stroke forming a stylised 'A' whose crossbar extends past both legs, creating a balanced, symmetrical glyph. The mark is constructed from uniform-weight lines and perfect circular arcs, giving it a engineered precision that reads clearly at favicon size (16×16 px) and scales without optical correction. No gradients, shadows, or fine detail are present, so reproduction in single-colour print, embroidery, or code-syntax highlighting remains lossless. The accompanying wordmark sets 'Automattic' in a customised geometric sans-serif (closely related to Interstate or a proprietary variant) with generous tracking, allowing the symbol to sit left or above the type without visual crowding. In the developer-tool ecosystem — where logos appear in terminal output, CLI spinners, and package registries — this restraint is a practical advantage; the mark survives aggressive down-sampling and dark/light mode inversions that break more illustrative identities.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #010101 near-black provides maximum contrast on both white and the dark-mode surfaces ubiquitous in developer environments. A single achromatic value avoids the accessibility pitfalls of coloured logos on syntax-highlighted backgrounds and sidesteps the trademark dilution that occurs when brands mandate specific Pantone spot colours across third-party integrations. By owning 'black' as its signature hue, Automattic signals neutrality — the platform disappears so user content remains the focus — while still delivering instant recognition in any rendering context.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Automattic logo, regardless of color or industry.
Brand web palette
Colors Automattic uses across its website — the broader brand system around the logo.
About Automattic
Automattic is a globally renowned brand that is committed to making the web a better place. They are the team behind numerous popular platforms such as WordPress. com, WooCommerce, Jetpack, and more. With a distributed company of over 1,952 Automatticians in 95 countries, speaking 119 languages, they prioritize diversity, equity, and inclusion. Their common goal is to democratize publishing and commerce so that every individual, regardless of income, gender, politics, language, or location, can share their stories and sell their products. Embracing the principles of Open Source, the majority of their work is available under the GPL license. Automattic is known as a Most Loved Company and Disability Confident Committed, showcasing their dedication to both their employees and customers. They actively contribute 5% of their time to the open source WordPress Project, demonstrating their commitment to support and nurture its growth. So, if you're passionate about creating a positive impact on the web, join Automattic, where they iterate deployments, communicate effectively, and truly aim to make people happy
Questions about the Automattic logo
Has Automattic ever changed its logo?
The core 'A' glyph has remained visually consistent since the company's early years; only minor optical refinements to stroke endings and wordmark kerning have been applied, with no publicised redesign or agency credit.
Can I use the Automattic logo in my project?
Automattic publishes brand guidelines and SVG assets on its press site; usage is permitted for editorial, integration, and community purposes provided the mark is not altered, recoloured, or used to imply endorsement.
What color is the Automattic logo?
The dominant color of the Automattic logo is Armour Wash (hex #010101). The closest Pantone match is Black 6 C.
How many colors does the Automattic logo have?
The Automattic logo uses 1 primary color: #010101.
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The Automattic logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.