New Relic Logo
The New Relic logo uses 1 primary color. Its dominant color is Black Pearl (#1D252C, closest Pantone 433 C). New Relic operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- newrelic.com
Design analysis
New Relic uses a combination mark: a geometric symbol paired with a clean sans-serif wordmark. The symbol is a stylized uppercase 'N' constructed from two vertical strokes connected by a diagonal that doubles as an upward-trending chart line — a literal visualization of performance monitoring. This dual meaning (letterform + data metaphor) is the mark's core conceptual strength. The wordmark sits to the right in a rounded, medium-weight grotesque (reminiscent of Inter or similar system-ui faces) with generous letter-spacing that keeps it legible at small sizes. The symbol-to-type size ratio is balanced; the mark works as a standalone favicon at 16×16 px because the chart stroke remains visible. In the observability category, where competitors like Datadog and Splunk rely on abstract shapes or animal mascots, New Relic's choice to embed a readable chart inside the initial is unusually literal and therefore instantly communicative to developers.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #1D252C (Black Pearl) functions as a near-black anchor that conveys technical authority and recedes in dark-mode developer environments — critical for a tool viewed inside terminals and dashboards. By avoiding the saturated blues and purples common in DevOps branding, the palette signals maturity and enterprise readiness while letting product UI colors (teals, ambers, reds) carry semantic meaning in-platform.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the New Relic logo, regardless of color or industry.
Brand web palette
Colors New Relic uses across its website — the broader brand system around the logo.
About New Relic
New Relic is an American software analytics company headquartered in San Francisco, California. The company was founded in 2008 by Lew Cirne and focuses on monitoring performance and managing the availability of software applications. New Relic offers a range of products and services to help businesses optimize their software performance. Its main product, the New Relic Platform, provides real-time insights into the performance of applications, infrastructure, and customer experiences. It offers deep diagnostics and troubleshooting capabilities, as well as powerful visualizations and reporting tools. Other products and services include APM (Application Performance Monitoring), Infrastructure Monitoring, Browser Monitoring, Mobile Monitoring, and Synthetics. With offices and data centers located across the globe, New Relic operates on a global scale. The company has established partnerships with leading cloud providers and technology companies, such as Amazon Web Services, Microsoft Azure, and Google Cloud. It has also formed strategic alliances with companies like IBM and Pivotal to expand its market reach. In terms of market position, New Relic has gained significant recognition and is considered a leader in the application performance monitoring and management space. The company's customer base includes well-known brands like Airbnb, Adobe, Nike, and Groupon. Its global sales have been steadily growing, with a revenue of over $500 million in the fiscal year 2021. New Relic has achieved several milestones and received numerous awards and recognitions over the years. In 2014, it went public on the New York Stock Exchange. The company has also expanded its product offerings through acquisitions, such as the acquisition of Opsmatic in 2015 and the acquisition of Signalfx in 2019. Currently, New Relic continues to innovate and enhance its product offerings to meet the evolving needs of its customers. The company remains a trusted provider of software analytics solution
Questions about the New Relic logo
What does the New Relic symbol represent?
The symbol merges the company's initial 'N' with an upward-trending line chart, directly illustrating application performance monitoring — the core service New Relic provides.
Why does the logo use such a dark colour instead of a bright tech blue?
The near-black #1D252C ensures contrast in dark-mode IDEs and terminal UIs where developers actually use the product, while avoiding the crowded blue/purple palette of competing observability vendors.
What color is the New Relic logo?
The dominant color of the New Relic logo is Black Pearl (hex #1D252C). The closest Pantone match is 433 C.
How many colors does the New Relic logo have?
The New Relic logo uses 1 primary color: #1D252C.
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The New Relic logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.