Paramount+ Logo: Colors, Hex Codes & Design Analysis

Design analysis

The Paramount+ mark is a combination logo where the historic Paramount mountain peak doubles as the vertical stroke of a plus sign, merging studio heritage with the streaming industry's ubiquitous '+' convention. The wordmark uses a custom geometric sans-serif with rounded terminals — clean, legible, and optimized for app icons and favicons. At small sizes the mountain's ridgeline simplifies to a triangle, but the plus shape remains instantly readable, a practical advantage over the detailed 22-star mountain of the film studio logo. The integration solves a branding problem: it signals 'Paramount' to legacy viewers while communicating 'add-on service' to new subscribers without adding a separate icon.

Mountain peak forming the plus sign's vertical strokeParamount name in custom rounded geometric sans-serifMonochromatic charcoal palette across all touchpointsAnimated peak draw-on in motion branding

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured #4D4D4D (Shadowed Steel) is a near-black charcoal that reads as premium neutral across light and dark UI backgrounds — critical for a streaming app that lives on Roku, Fire TV, and smart-TV home screens. Unlike Netflix red, Disney+ blue, or HBO Max purple, this achromatic choice avoids colour clashing with key art thumbnails and lets content imagery take visual priority. It also reproduces cleanly in single-colour print, embossing, and monochrome notification badges.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Paramount+ logo, regardless of color or industry.

Brand web palette

Colors Paramount+ uses across its website — the broader brand system around the logo.

About Paramount+

Paramount+ is a streaming service owned by ViacomCBS, offering a wide range of content from the vast library of Paramount Pictures, CBS, BET, Comedy Central, Nickelodeon, MTV, and other affiliated networks. The history of Paramount+ spans back to 2014 when it was originally launched as CBS All Access, offering on-demand streaming of CBS programming, including current shows, classics, and exclusive original content. In March 2021, CBS All Access rebranded as Paramount+, expanding its offerings to include content from other ViacomCBS networks. The service aims to compete with other streaming giants like Netflix, Hulu, and Disney+. The headquarters of Paramount+ are located in Los Angeles, California. This location allows the company to maintain close ties with Hollywood and the entertainment industry, facilitating collaborations and partnerships. Paramount+ offers a variety of products and services, including live TV, on-demand shows, movies, and exclusive original programming. Subscribers can access a vast library of content from different genres, such as drama, comedy, reality TV, documentaries, and children's programming. The service is available on various platforms, including smartphones, tablets, smart TVs, and streaming devices. On a global scale, Paramount+ operates in several countries, including the United States, Canada, and Latin America. The company has also announced plans to expand its reach to other international markets. Paramount+ has formed partnerships and joint ventures with telecom providers, cable operators, and other platforms to increase its distribution and subscriber base. In terms of market position, Paramount+ faces stiff competition from other streaming services. While it may not have the same global sales as industry giants like Netflix, it has an advantage through its extensive library of iconic movies and TV shows. Through partnerships with popular networks like Nickelodeon and MTV, Paramount+ appeals to a wide range of viewers, includ

Questions about the Paramount+ logo

What does the mountain in the Paramount+ logo represent?

The mountain is a simplified version of the Paramount Pictures logo used since 1914, originally inspired by Ben Lomond Mountain in Utah. In the streaming mark, the peak doubles as the vertical bar of the plus sign, linking the studio's film heritage to the '+' streaming shorthand.

Why did CBS All Access rebrand to Paramount+ with a new logo?

The 2021 rebrand reflected parent company ViacomCBS renaming to Paramount Global and consolidating content from CBS, Nickelodeon, MTV, BET, and Paramount Pictures under one service. The new logo leveraged the globally recognised Paramount mountain to signal a broader entertainment offering beyond CBS programming.

What color is the Paramount+ logo?

The dominant color of the Paramount+ logo is Shadowed Steel (hex #4D4D4D). The closest Pantone match is 10454 C.

How many colors does the Paramount+ logo have?

The Paramount+ logo uses 1 primary color: #4D4D4D.

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The Paramount+ logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.