Bing Logo
The Bing logo uses 1 primary color. Its dominant color is Dull (#737373, closest Pantone 424 C). Bing operates in the Jobs & Employment industry.
- Color family
- gray
- Industry
- Jobs & Employment
- Brand popularity
- Top 4% of indexed brands
- Website
- bing.com
Design analysis
Bing's primary mark is a stylised lowercase 'b' rendered as a continuous folded ribbon, functioning as an abstract symbol rather than a literal letterform. The glyph is built from a single stroke that loops to form the bowl and ascender, creating a sense of motion and continuity that suggests search-as-journey. Its geometry is soft and approachable — rounded terminals, uniform stroke weight, and generous counter space — which allows it to scale cleanly down to favicon size (16×16 px) without losing legibility. The mark sits comfortably alongside Microsoft's broader Fluent Design language, sharing the same corner radii and optical balancing principles used across Office and Windows icons, so it feels native inside the Microsoft ecosystem while remaining distinct from the parent brand's four-square window.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured gray (#737373) appears in a monochrome or accessibility variant; the brand's canonical palette is a vibrant teal (approx. #00A6ED) that signals technology, clarity, and freshness — a deliberate contrast to Google's primary multicolour playfulness and DuckDuckGo's privacy-green. Teal occupies an underused hue in search, giving Bing instant shelf differentiation while meeting WCAG AA contrast on white backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Bing logo, regardless of color or industry.
Brand web palette
Colors Bing uses across its website — the broader brand system around the logo.
About Bing
Bing, operated by Microsoft Corporation, is a popular search engine in the United States and globally. Founded in 2009, Bing has been designed to provide users with a search experience that incorporates both traditional search results and visually appealing features such as image search, video search, and maps. Since its launch, Bing has aimed to compete with other major search engines like Google and Yahoo. The headquarters of Bing is located in Bellevue, Washington, United States. Situated in the heart of Microsoft's corporate headquarters, the Bing team operates in a state-of-the-art facility that fosters collaboration and innovation. The office space offers cutting-edge technology and amenities that contribute to a productive work environment. Bing primarily offers internet search services, providing users with access to a vast array of information across different disciplines. It uses complex algorithms to rank websites based on their relevance to a given search query. Additionally, Bing offers specialized search features such as image and video search, shopping search, news search, and maps. These features enhance the user's search experience by providing diversified and highly relevant search results for a wide range of topics. On a global scale, Bing has partnerships and collaborations with various entities to expand its reach. One of its noteworthy partnerships is with Yahoo, in which Bing powers Yahoo's search results. This collaboration allows Bing to access a larger user base and increase its market share. Bing also has various subsidiaries, such as Bing Ads, which focuses on advertising on the Bing platform. In terms of market position, Bing was the second-largest search engine in the United States as of 2021, with a market share of around 6. 6%. While Google dominates the search engine market, Bing has managed to carve out a significant share by offering a unique search experience and capitalizing on its partnerships. Notably, Bing has constantly evolv
Questions about the Bing logo
When did Bing introduce its current folded-ribbon logo?
Microsoft unveiled the current teal ribbon 'b' in 2016 as part of a broader Fluent Design refresh, replacing the 2013 yellow-orange gradient mark.
Does Bing ever use a wordmark alongside the symbol?
Yes. In most marketing and product headers the symbol appears left of a custom 'Bing' wordmark set in Microsoft's Segoe UI typeface, but the symbol stands alone in app icons, favicons, and tight spaces.
What color is the Bing logo?
The dominant color of the Bing logo is Dull (hex #737373). The closest Pantone match is 424 C.
How many colors does the Bing logo have?
The Bing logo uses 1 primary color: #737373.
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The Bing logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.