LinkedIn Logo
The LinkedIn logo uses 1 primary color. Its dominant color is Amnesia Blue (#0A66C2, closest Pantone 2131 C). LinkedIn operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- linkedin.com
Design analysis
LinkedIn's logo is a combination mark consisting of a distinctive "in" ligature symbol and a wordmark. The symbol features lowercase "i" and "n" characters joined at the baseline within a rounded square container — the "i" dot sits centered above the "n" stem, creating visual balance. This mark functions as both an app icon and a brand signature. At small sizes (favicon, mobile app), the symbol alone remains legible because the joined letterforms create a unique silhouette rather than relying on fine detail. The wordmark uses a custom geometric sans-serif with tight kerning; the "in" symbol often replaces the "in" in "LinkedIn" for compact layouts. The rounded square container softens the corporate feel while maintaining grid alignment across digital touchpoints. This system works because it scales from 16px favicon to billboard without losing recognition — the ligature is the anchor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-brand blue (#0A66C2) signals trust, competence, and digital-native professionalism — core expectations in professional networking and SaaS. Unlike multi-color palettes common in consumer social apps, this monochrome approach reinforces LinkedIn's serious, career-focused positioning. The high saturation ensures visibility against white backgrounds in feed contexts, while the hue avoids the purple undertones of competitors like Facebook/Meta, carving distinct ownership in the "professional blue" spectrum.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the LinkedIn logo, regardless of color or industry.
Brand web palette
Colors LinkedIn uses across its website — the broader brand system around the logo.
About LinkedIn
LinkedIn is a social networking platform founded in 2002 and headquartered in Sunnyvale, California, United States. It was officially launched in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. In December 2008, LinkedIn reached 30 million members globally. LinkedIn primarily focuses on professional networking and career development. It allows users to create professional profiles, connect with others, and share industry-specific content. The platform is widely used for job searching, recruitment, and building professional relationships. It also offers features like messaging, groups, news feed, job postings, and job application tracking. As of 2021, LinkedIn operates on a global scale, with more than 774 million members in more than 200 countries and territories. It has subsidiaries in various countries, including LinkedIn China, LinkedIn India, and LinkedIn Germany. In 2016, Microsoft acquired LinkedIn for $26. 2 billion, allowing for further growth and integration with Microsoft's software and services. LinkedIn has established several strategic partnerships to enhance its offerings. In 2017, LinkedIn partnered with Bizzabo to offer integrated event management services. It also collaborates with educational institutions, providing a platform for learning and development, such as LinkedIn Learning, where users can access a wide range of online courses. In terms of market position, LinkedIn is a dominant player in the professional networking space. It faces competition from platforms like Indeed, Glassdoor, and XING. However, LinkedIn stands out due to its extensive user base and strong focus on professional connections. In recent years, LinkedIn has made significant updates to its platform. It introduced features like LinkedIn Live, enabling live streaming on the platform, and LinkedIn Stories, allowing users to post short-lived content. It has also expanded its advertising capabilities, targeting businesses looking to reach
Questions about the LinkedIn logo
Why does LinkedIn use only the "in" symbol sometimes?
The "in" ligature functions as a standalone brand mark because the joined letterforms create a unique, ownable shape that remains recognizable at favicon size. LinkedIn uses the symbol alone for app icons, browser tabs, and compact UI placements where the full wordmark would be illegible.
Has the LinkedIn logo changed since Microsoft acquired it?
The core "in" symbol and blue have remained consistent since a 2019 refinement that adjusted the symbol's proportions and rounded-square radius for better optical balance at small sizes. Microsoft's ownership has not triggered a logo redesign; the brand retained its established equity.
What color is the LinkedIn logo?
The dominant color of the LinkedIn logo is Amnesia Blue (hex #0A66C2). The closest Pantone match is 2131 C.
How many colors does the LinkedIn logo have?
The LinkedIn logo uses 1 primary color: #0A66C2.
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The LinkedIn logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.