wikiHow Logo
The wikiHow logo uses 2 primary colors. Its dominant color is Olivine (#93B873, closest Pantone 10318 C). wikiHow operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- wikihow.com
Design analysis
The wikiHow logo is a lowercase wordmark that splits the brand name into two visual weights: "wiki" set in a dark gray-green (#444F45) and "how" in the signature olivine green (#93B873). The typeface appears to be a customized humanist sans-serif with rounded terminals and a slightly condensed proportion, giving it an approachable, instructional tone without feeling childish. The absence of a separate icon means the entire brand rests on typographic clarity — a practical choice for a site that lives in browser tabs, search results, and mobile app icons where space is tight. At small sizes the two-color split remains legible because the hue contrast is reinforced by value contrast; the darker "wiki" anchors the mark while the brighter "how" draws the eye to the action-oriented half of the name. This construction avoids the common pitfall of thin-script logos that blur into illegibility at favicon scale.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The olivine green (#93B873) signals growth, trust, and accessibility — fitting for a how-to platform that spans medical, technical, and everyday topics — while the dark gray-green (#444F45) adds professional weight without the sterility of pure black. Together they differentiate from the dominant blues of Wikipedia and tech giants, carving a calm, human-centered niche in the computers-electronics-technology space.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the wikiHow logo, regardless of color or industry.
Brand web palette
Colors wikiHow uses across its website — the broader brand system around the logo.
About wikiHow
With a collaborative approach, wikiHow brings together a community of thousands of individuals who are passionate about sharing their knowledge and expertise. Unlike other publishers, wikiHow ensures that the articles go through extensive editing and reviewing processes, involving an average of 23 editors and 16 reviewers per article. What sets wikiHow apart is its commitment to constant improvement. The brand actively listens to reader feedback and makes necessary updates to ensure accuracy and clarity. On average, each wikiHow article undergoes nine revisions per year, making them even more reliable and valuable. To ensure credibility, wikiHow collaborates with over 100 certified experts, the largest team of illustrators on the web, and trusted organizations like the United Nations Foundation, Samsung, and Facebook. With an array of partners, wikiHow aims to deliver quality content, ranging from essential medical information to mental health guidance. Choose wikiHow for comprehensive and trustworthy how-to guides created by a dedicated team of volunteers, experts, and partners. Discover the expertise of wikiHow for all your learning needs
Questions about the wikiHow logo
Why does wikiHow use a two-color wordmark instead of a symbol?
A pure wordmark scales cleanly to favicon and app-icon sizes without losing meaning, and the color split reinforces the brand's name structure — "wiki" (community) and "how" (instruction) — every time the logo appears.
Has the wikiHow logo changed significantly since launch?
The core lowercase two-tone wordmark has remained consistent since early versions; only minor optical adjustments to letter spacing and green saturation have been applied over the years to improve screen rendering.
What color is the wikiHow logo?
The dominant color of the wikiHow logo is Olivine (hex #93B873). The closest Pantone match is 10318 C.
How many colors does the wikiHow logo have?
The wikiHow logo uses 2 primary colors: #93B873, #444F45.
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The wikiHow logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.