Zillow Logo
The Zillow logo uses 1 primary color. Its dominant color is Bright Blue (#006AFF, closest Pantone 2368 C). Zillow operates in the Real Estate industry.
- Color family
- blue
- Industry
- Real Estate
- Brand popularity
- Top 1% of indexed brands
- Website
- zillow.com
Design analysis
Zillow uses a combination mark: a geometric "Z" icon paired with a lowercase wordmark in a rounded geometric sans-serif. The icon is the standout element — a single continuous stroke forming a Z where the top and bottom horizontals extend outward to create a simplified gable roof silhouette. This merges the brand initial with the universal symbol for housing in one compact shape. The wordmark sits to the right, set in a custom-drawn typeface with uniform stroke weight, open apertures, and a friendly curvature that softens the tech-forward geometry.
At small sizes the icon holds its integrity because it relies on silhouette rather than fine detail; it reads clearly as an app icon or favicon down to 16 pixels. The mark follows the proptech convention of abstracting a house form but breaks from the generic roof-over-square cliché by embedding the letterform inside the architecture. This gives it proprietary ownership of a shape competitors cannot replicate without copying the letter Z itself. The horizontal lockup works across web headers, signage, and print without legibility loss.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-brand blue (#006AFF) sits between a trustworthy corporate navy and a high-energy digital cyan. In real estate, where red (urgency), green (growth), and navy (institutional) dominate, this brighter hue signals a technology platform first and a brokerage second. It renders consistently on light and dark backgrounds, meets AA contrast on white, and reproduces cleanly in single-color print — practical for yard signs, agent jackets, and billboards where full-color process isn't guaranteed.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zillow logo, regardless of color or industry.
Brand web palette
Colors Zillow uses across its website — the broader brand system around the logo.
About Zillow
Zillow is a leading online real estate marketplace based in the United States. It was founded in 2006 by Rich Barton and Lloyd Frink and is headquartered in Seattle, Washington. The company's mission is to make it easier for people to buy, sell, and rent properties by providing them with highly accurate and comprehensive real estate information. Zillow's main product is its website and mobile app, which enable users to search for properties, view estimated property values (known as Zestimates), and connect with real estate agents. The platform also allows users to list and advertise their properties for sale or rent. Additionally, Zillow offers various tools and services for professionals in the real estate industry, including agents, lenders, and property managers. In terms of its global operations, Zillow primarily focuses on the United States real estate market. It has, however, expanded its reach by acquiring several companies and forming strategic partnerships. Notable subsidiaries include Trulia, a real estate website, and StreetEasy, a New York City-focused real estate marketplace. Zillow also has joint ventures with some of the leading real estate brokerages in the US, such as Realogy and RE/MAX. Zillow has established itself as the largest online real estate marketplace in the United States. Its market position is further strengthened by the high traffic on its website and mobile app, with millions of monthly visitors. However, it faces competition from other real estate platforms such as Redfin and Realtor. com. Over the years, Zillow has achieved significant milestones and made several notable changes. In 2018, the company launched Zillow Offers, a service that enables homeowners to sell their properties directly to Zillow. This marked a shift from being solely a marketplace to becoming a direct buyer and seller of homes. As of the latest updates, Zillow continues to expand its operations and launch new initiatives. The company has been steadily growing i
Questions about the Zillow logo
What does the Zillow logo symbol represent?
The icon is a stylized letter Z whose extended top and bottom strokes form a simplified gable roof, directly referencing residential housing while spelling the brand initial.
Has Zillow changed its logo since launch?
The core house-Z concept has remained since 2006; only minor optical refinements to stroke weight, corner radii, and wordmark spacing have been applied over the years.
What color is the Zillow logo?
The dominant color of the Zillow logo is Bright Blue (hex #006AFF). The closest Pantone match is 2368 C.
How many colors does the Zillow logo have?
The Zillow logo uses 1 primary color: #006AFF.
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The Zillow logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.