Webflow Logo
The Webflow logo uses 1 primary color. Its dominant color is Clouded Blue (#146EF5, closest Pantone 2368 C). Webflow operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- webflow.com
Design analysis
Webflow's primary mark is a geometric monogram — a stylized "W" built from three connected strokes that angle upward to the right. The form reads as both a letter and an abstract symbol: the negative space between strokes suggests code brackets or a waveform, hinting at the platform's developer roots without literal imagery. The mark is constructed on a consistent grid; each stroke shares the same weight and corner radius, giving it a modular, engineered feel that scales cleanly from favicon to billboard. At small sizes the three strokes remain distinct because the counters are open and the angles are wide, avoiding the blobbing that plagues many script or condensed logotypes. In the no-code/low-code software category, where competitors often default to generic brackets, terminal icons, or puzzle-piece metaphors, Webflow's mark stands out by feeling like a crafted letterform rather than a UI token.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #146EF5 (Clouded Blue) sits between a traditional corporate blue and a brighter digital cyan. That position signals trust and stability — expected in enterprise SaaS — while the saturation level keeps it energetic enough for a creative tool used by designers. Using one dominant color across the mark, UI accents, and marketing creates immediate ownership of that specific blue in a crowded space where many rivals rely on purple, indigo, or multi-color gradients.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Webflow logo, regardless of color or industry.
Brand web palette
Colors Webflow uses across its website — the broader brand system around the logo.
About Webflow
Webflow is a powerful brand that allows you to build enterprise websites quickly and effectively. With advanced collaboration workflows and enterprise-grade security and scalability, Webflow is a trusted choice for businesses of all sizes. Their product offerings include a website designer that gives you complete creative control and flexibility without the need for coding. Additionally, their content management system offers flexible content management and their ecommerce solution allows you to manage stunning online stores. Webflow also helps you create immersive experiences with their interaction features, optimize your website for growth with SEO tools, and collaborate smoothly with their editor. They prioritize security with state-of-the-art web application security practices and provide fast and reliable hosting through AWS. Whether you're a freelancer, agency, startup, or enterprise, Webflow has a solution for you. Get inspired with their marketplace, find website templates, or hire an expert for professional help. Stay up to date with the latest web design trends and access valuable resources through their blog, ebooks, webinars, and whitepapers. Webflow is the ideal choice for building better enterprise websites efficiently
Questions about the Webflow logo
Does Webflow use a symbol-only logo or always include the wordmark?
Both are official. The geometric "W" symbol appears alone in the product UI, browser tab, and app icon, while the full lockup (symbol + "Webflow" wordmark in a custom sans-serif) is used on the marketing site, swag, and partner materials. Brand guidelines specify clear-space rules for each version.
Has the logo changed since Webflow launched?
The core three-stroke "W" has remained visually consistent since the early public releases. Minor optical adjustments — stroke width, corner radius, and spacing — were made as the design system matured, but no public redesign or rebrand has replaced the original mark.
What color is the Webflow logo?
The dominant color of the Webflow logo is Clouded Blue (hex #146EF5). The closest Pantone match is 2368 C.
How many colors does the Webflow logo have?
The Webflow logo uses 1 primary color: #146EF5.
More blue logos see all →
More Programming & Developer Software logos see all →
The Webflow logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.