Gmarket Logo
The Gmarket logo uses 2 primary colors. Its dominant color is City Hunter Blue (#0028AC, closest Pantone 2098 C). Gmarket operates in the Construction & Maintenance industry.
- Color family
- blue
- Industry
- Construction & Maintenance
- Brand popularity
- Top 1% of indexed brands
- Website
- gmarket.co.kr
Design analysis
Gmarket's logo is a combined wordmark and symbol where the lowercase 'g' doubles as a brand icon. The 'g' is rendered in the deep blue (#0028AC) with its ear extended into a sweeping, upward-curving stroke in green (#00C01E) that reads simultaneously as a smile and a forward arrow. The remaining letterforms — 'market' — sit in the same blue, set in a rounded, humanist sans-serif with open apertures and generous counters. This construction makes the mark highly legible at small sizes: the green accent is large enough to survive favicon reduction, and the wordmark avoids thin strokes that would fracture in app icons or marketplace thumbnails. The lowercase treatment signals approachability, a deliberate contrast to the uppercase, corporate wordmarks of legacy Korean retailers.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The blue (#0028AC) anchors trust and scale — essential for a marketplace handling millions of transactions — while the green accent (#00C01E) injects vitality and signals 'go', 'growth', and the Smile Club loyalty programme. This two-tone split avoids the red-orange urgency common in Korean e-commerce (Coupang, 11st), positioning Gmarket as a calmer, more considered shopping destination. The low measured percentages reflect a logo dominated by white space, which keeps the interface clean when the mark sits atop busy product grids.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Gmarket logo, regardless of color or industry.
Brand web palette
Colors Gmarket uses across its website — the broader brand system around the logo.
About Gmarket
G마켓 is the number one online shopping brand in South Korea, offering a wide range of products and services. With G마켓, you can enjoy exclusive benefits such as member-only discount coupons and daily special deals. They also offer a unique loyalty program, 스마일클럽, which provides exceptional benefits to its members. G마켓 is your go-to marketplace for all your shopping
Questions about the Gmarket logo
Why does Gmarket use a lowercase wordmark instead of uppercase?
Lowercase lettering reads as friendlier and more accessible, aligning with a consumer marketplace that targets everyday shoppers rather than B2B buyers. It also differentiates the brand from legacy Korean retailers that traditionally use uppercase, formal logotypes.
What does the green stroke on the 'g' represent?
The stroke functions as both a smile — conveying customer satisfaction — and a forward arrow — suggesting speed and progress. It also serves as the visual shorthand for the Smile Club loyalty programme, making the symbol work double-duty as a brand icon and a benefits badge.
What color is the Gmarket logo?
The dominant color of the Gmarket logo is City Hunter Blue (hex #0028AC). The closest Pantone match is 2098 C.
How many colors does the Gmarket logo have?
The Gmarket logo uses 2 primary colors: #0028AC, #00C01E.
More blue logos see all →
More Construction & Maintenance logos see all →
The Gmarket logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.