Design analysis
The UEFA logo is a custom wordmark set in a bold, geometric sans-serif typeface with distinctive curved terminals on the 'U' and 'A' that subtly evoke a football's stitching. The letters are tightly tracked to form a single cohesive unit, reinforcing the idea of a unified governing body. A small football icon — a simplified 12-panel sphere — sits integrated above the 'E' and 'F', scaled to match the x-height so it never dominates the typography. This construction makes the mark highly legible at tiny sizes: the word reads clearly on a match ticket, a TV bug, or a mobile app icon without the icon cluttering the counterspaces. The all-capital setting projects institutional authority, while the rounded corners soften the bureaucratic tone common in sports governance branding.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black forest green (#24391D) dominates, covering the logotype and icon, while true black (#000000) appears only in thin outlines or reproduction fallbacks. Green is the literal colour of the pitch, giving the brand an immediate, literal connection to the playing surface that blue (FIFA) or red (many national federations) cannot claim. The darkness of the hue signals permanence and seriousness, differentiating UEFA from the brighter, sponsor-driven palettes of clubs and commercial leagues.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the UEFA logo, regardless of color or industry.
Brand web palette
Colors UEFA uses across its website — the broader brand system around the logo.
About UEFA
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Questions about the UEFA logo
Has the UEFA logo changed much since the 1990s?
The current wordmark was introduced in 2012, replacing a previous version that used a more italicised typeface and a larger, separate football icon. The 2012 redesign straightened the letters, tightened the spacing, and shrank the ball to sit inside the letter rhythm.
Why does UEFA use green instead of blue like FIFA?
Green directly references the grass pitch, reinforcing UEFA's role as the organiser of on-field competition in Europe. FIFA's blue represents the global governing body's administrative scope, while UEFA's choice stays rooted in the match environment.
What color is the UEFA logo?
The dominant color of the UEFA logo is Darkest Forest (hex #24391D). The closest Pantone match is 2411 C.
How many colors does the UEFA logo have?
The UEFA logo uses 2 primary colors: #000000, #24391D.
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The UEFA logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.