Delta Logo: Colors, Hex Codes & Design Analysis

Design analysis

Delta's logo is a symbol mark known internally as the "widget" — a solid, upward-pointing triangle that doubles as the Greek letter Delta (Δ) and a stylised aircraft wing. The mark is geometrically constructed from a single equilateral triangle with a clean, horizontal base and a sharp apex; no gradients, outlines, or interior details interrupt the flat plane. This reduction makes it exceptionally legible at tiny sizes (app icons, boarding passes, wingtip decals) and allows flawless reproduction in single-colour applications such as embroidery or embossing. In the airline sector, where many competitors use globes, birds, or abstract swooshes, the widget's rigid geometry conveys stability and engineering precision without relying on literal aviation imagery. The accompanying wordmark, set in a custom sans-serif with wide tracking, balances the symbol's visual weight and remains readable across fuselage curves and digital screens alike.

Single solid triangle (widget) doubling as Greek Delta and wingConsistent deep blue across all touchpointsMinimalist geometry scales from wingtip to app iconPaired with wide-tracking custom sans-serif wordmark

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured #003D79 is a deep, cool blue that sits between traditional navy and a brighter airline blue. In an industry dominated by red (American, United accents), teal (Southwest), and lighter blues (JetBlue, Alaska), this darker hue signals authority and trust while still reading clearly on white aircraft livery and dark mobile backgrounds. It also meets accessibility contrast thresholds for both print and digital touchpoints without requiring a secondary accent colour.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Delta logo, regardless of color or industry.

Brand web palette

Colors Delta uses across its website — the broader brand system around the logo.

About Delta

Delta Air Lines is a major American airline headquartered in Atlanta, Georgia. It is one of the world's largest airlines, operating a vast network of domestic and international flights. Founded in 1924 as a crop-dusting operation, Delta has undergone significant expansion and transformation over the years. Delta's headquarters is located at Hartsfield-Jackson Atlanta International Airport, which is also its primary hub. The airline has additional hubs in cities such as Detroit, Minneapolis, Salt Lake City, and New York City. With over 300 destinations across more than 50 countries, Delta offers an extensive range of services to customers. The company's main products and services include scheduled passenger flights, cargo services, and maintenance and repair operations. Delta also operates a significant fleet of aircraft, consisting of various models from manufacturers such as Airbus and Boeing. The airline prides itself on providing a high level of customer service and offers amenities such as Wi-Fi, in-flight entertainment, and comfortable seating options. On a global scale, Delta has formed several noteworthy partnerships and joint ventures. It is a founding member of the SkyTeam alliance, which allows for seamless connections with other partner airlines. Delta also has strategic partnerships with other major international carriers, including Air France-KLM and Virgin Atlantic. These alliances provide customers with a broader range of destinations and flight options. In terms of market position, Delta is one of the largest airlines globally by both passengers carried and revenue generated. It consistently ranks among the top airlines in terms of passenger numbers and operates an extensive network in North America. Delta competes with other major carriers such as American Airlines and United Airlines, constantly striving to differentiate itself through superior service and operational performance. Delta has experienced several significant events and achievements th

Questions about the Delta logo

When did Delta introduce the current triangle widget?

The widget originated in 1959 as a red, white, and blue "jetstream" design. The solid blue triangle used today evolved through several simplifications, with the current flat, single-colour version formally adopted during the 2007 brand refresh following Delta's emergence from bankruptcy.

Why does Delta use a triangle instead of a globe or bird like other airlines?

The triangle directly references the airline's name — Delta is the fourth letter of the Greek alphabet and its uppercase form (Δ) is a triangle. This name-based symbol avoids the cliché globes and birds used by dozens of carriers, giving Delta a distinctive, ownable mark that works at any scale without cultural translation issues.

What color is the Delta logo?

The dominant color of the Delta logo is Azure Dragon (hex #003D79). The closest Pantone match is 3597 C.

How many colors does the Delta logo have?

The Delta logo uses 1 primary color: #003D79.

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The Delta logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.