Design analysis
The FIFA logo is a combination mark pairing a custom wordmark with a stylized globe symbol. The wordmark "FIFA" is set in a bold, geometric sans-serif with distinctive curved terminals on the "F" and "A" that echo the spherical motif. The globe sits above the text, rendered as a simplified sphere with longitudinal lines suggesting a football's paneling and the organization's worldwide governance. This construction creates a clear hierarchy: the name leads, the symbol reinforces. At small sizes the globe reduces to a recognizable dot-with-lines icon, while the heavy letterforms remain legible down to favicon scale. The lockup works horizontally for headers and stacks vertically for square applications, a practical flexibility required by broadcast bugs, pitch-side boards, and mobile app icons.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #326295 is a deep, saturated blue that reads as authoritative without the severity of navy. In a sport where green (pitch), white (ball), and black/white (referee) dominate the visual field, this blue carves exclusive territory — it appears on few club kits and no major confederation flag. The hue also reproduces consistently across digital screens, embroidered patches, and televised graphics, avoiding the purple-shift that plagues lighter blues under stadium floodlights.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the FIFA logo, regardless of color or industry.
Brand web palette
Colors FIFA uses across its website — the broader brand system around the logo.
About FIFA
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Questions about the FIFA logo
Has the FIFA logo changed for recent World Cups?
The institutional logo remains stable, but each World Cup receives a unique event emblem that incorporates the FIFA wordmark and globe alongside host-country motifs. The core mark itself has not been redesigned since the late 1990s refinement.
Why does FIFA use blue instead of green or black and white?
Blue differentiates the governing body from the on-pitch colors (green grass, white ball, black/white kit). It signals institutional authority and works globally without cultural color conflicts that green or red might carry in certain regions.
What color is the FIFA logo?
The dominant color of the FIFA logo is Running Water (hex #326295). The closest Pantone match is 10246 C.
How many colors does the FIFA logo have?
The FIFA logo uses 1 primary color: #326295.
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The FIFA logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.