Design analysis
The mark is a combination logo comprising a stylised lion's head in profile wearing a crown, paired with a custom geometric wordmark. The lion is rendered in a single-weight outline with strategic negative space defining the mane, crown peaks, and facial features rather than filled shapes. This construction makes it exceptionally scalable: the icon remains legible down to favicon dimensions because it relies on clear silhouette recognition rather than fine internal detail. The crown merges into the mane's upper contour, reducing visual clutter and creating a unified profile that reads instantly as a heraldic device.
In the football industry where shields, circular badges, and forward-charging mascots dominate, the static side-profile lion with crown feels deliberately heraldic rather than athletic, signalling authority, permanence, and premium status over aggression. The wordmark uses angled terminals and consistent stroke weight that echo the lion's geometric language, allowing the two elements to function together or separately across broadcast bugs, app icons, and merchandise without losing coherence.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The deep purple (#360D3A) is a deliberate departure from the red, blue, and green dominance of club crests and broadcaster graphics. Purple historically signals royalty and premium positioning, aligning with the "Premier" name. As a single-colour mark, it reproduces cleanly across broadcast bugs, merchandise, and digital thumbnails without colour-separation issues. The darkness provides strong contrast on both light and dark backgrounds when reversed to white.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Premier League logo, regardless of color or industry.
Brand web palette
Colors Premier League uses across its website — the broader brand system around the logo.
About Premier League
Premier League is the organizing body responsible for the organization and management of the prestigious Premier League competition. It works in close collaboration with its 20 member clubs and other football authorities to enhance the quality of football, both in England and around the globe. Each of the 20 member clubs is an independent entity, adhering to the rules set by the Premier League, The FA, UEFA, and FIFA, as well as English and European law. The Premier League operates based on consultations with its shareholders who hold regular meetings to discuss and make decisions regarding league policies. To ensure fairness and integrity, the Premier League has a comprehensive rule book that all member clubs must abide by. Any violation of these rules leads to an independent tribunal to examine the case and determine appropriate punishments. With its headquarters located in central London, the Premier League employs a dedicated team of 191 individuals who cover various roles including football management, community development, broadcast, finance, legal, and more. The organization is committed to promoting equality, diversity, and inclusion across its workforce. As a globally recognized brand, the Premier League continues to deliver thrilling football action, while also actively engaging in charitable initiatives and community development programs
Questions about the Premier League logo
Why does the Premier League use a lion instead of a football in its logo?
The lion references the three lions on the Football Association crest, anchoring the competition in English football heritage. The crown distinguishes the league as the top tier of the pyramid, while a football would be generic across every division and tournament worldwide.
Has the logo always been this purple colour?
No. The league's original 1992 visual identity used a red, white and blue horizontal bar design with a smaller lion. The deep purple was adopted later to create a single-colour asset that stands out against club colours on broadcast graphics and works reliably in monochrome applications.
What color is the Premier League logo?
The dominant color of the Premier League logo is Cured Eggplant (hex #360D3A). The closest Pantone match is 2695 C.
How many colors does the Premier League logo have?
The Premier League logo uses 1 primary color: #360D3A.
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The Premier League logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.