IKEA Logo
The IKEA logo uses 2 primary colors. Its dominant color is Princess Blue (#0058A3, closest Pantone 3590 C). IKEA operates in the E Commerce & Shopping industry.
- Color family
- blue
- Industry
- E Commerce & Shopping
- Brand popularity
- Top 1% of indexed brands
- Website
- ikea.com
Design analysis
The IKEA logo is a bold wordmark set inside a horizontal yellow ellipse, rendered in a custom sans-serif typeface with rounded terminals and uniform stroke weight. The letterforms are tightly spaced, creating a single cohesive unit that reads instantly at distance — critical for store fascias and highway signage. The ellipse acts as a containment device, giving the mark a defined boundary that works equally well on a delivery truck, a flat-pack box, or a mobile app icon. Unlike many retailers that pair a symbol with type, IKEA relies entirely on its name; the oval becomes the de facto symbol through sheer repetition. This simplicity scales cleanly: at favicon size the blue letterforms on yellow remain legible because the contrast ratio exceeds 7:1 and the counters stay open. The only practical weakness is the fixed aspect ratio — the wide ellipse resists vertical stacking without awkward white space, forcing layout compromises in narrow columns.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #0058A3 blue and #FFDB00 yellow — mirrors the Swedish flag, anchoring the brand to its national origin while delivering maximum optical contrast. In a sector dominated by muted neutrals, wood tones, or single-hue logos, this high-saturation duo cuts through visual clutter in both physical aisles and digital marketplaces. Yellow signals affordability and energy; blue conveys trust and stability — together they communicate the core promise of well-designed value without a single word.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the IKEA logo, regardless of color or industry.
Brand web palette
Colors IKEA uses across its website — the broader brand system around the logo.
About IKEA
IKEA is a multinational furniture and home accessories retailer based in the Netherlands. The company was founded in 1943 by Ingvar Kamprad in Sweden, but its headquarters are located in Delft, Netherlands. IKEA offers a wide range of products such as furniture, kitchen appliances, lighting, home décor items, and textiles. The company follows a unique concept of offering flat-packed furniture that can be assembled by customers themselves. This approach allows for cost-effective production and easy transportation. On a global scale, IKEA operates in over 50 countries and has more than 400 stores. The company has several noteworthy subsidiaries, including Inter IKEA Holding, the parent company that owns the intellectual property rights of the IKEA concept. Additionally, IKEA has engaged in partnerships with various organizations and governments to promote sustainability and social responsibility initiatives. IKEA holds a strong market position, with global sales reaching €41. 3 billion in 2018. The company's success can be attributed to its affordable pricing strategy, innovative product designs, and a strong customer focus. IKEA faces competition from both traditional furniture retailers and online platforms, but its brand recognition and unique shopping experience give it a competitive advantage. In terms of major events and achievements, IKEA has consistently focused on sustainability, committing to using renewable energy sources and reducing its carbon footprint. The company has also introduced various initiatives to promote recycling and reduce waste. As of the latest information available, IKEA continues to expand globally, with new store openings planned in emerging markets such as India and Latin America. The company is also investing in e-commerce capabilities to cater to the growing demand for online shopping. Additionally, IKEA is exploring new business models, such as rentals and second-hand sales, to adapt to changing consumer preferences and contribute t
Questions about the IKEA logo
Has the IKEA logo ever changed significantly?
The current blue-and-yellow oval wordmark was introduced in 1977 and has seen only minor optical adjustments — mainly subtle kerning refinements and a slight rounding of the ellipse corners — preserving near-total continuity for nearly five decades.
Why does IKEA use an oval instead of a rectangle?
The ellipse softens the industrial feel of flat-pack furniture and creates a friendly, approachable silhouette that distinguishes the brand from the boxy logos of competitors like Home Depot or Lowe's.
What color is the IKEA logo?
The dominant color of the IKEA logo is Princess Blue (hex #0058A3). The closest Pantone match is 3590 C.
How many colors does the IKEA logo have?
The IKEA logo uses 2 primary colors: #0058A3, #FFDB00.
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The IKEA logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.