Uber Eats Logo
The Uber Eats logo uses 2 primary colors. Its dominant color is Green Elliott (#06C167, closest Pantone 2420 C). Uber Eats operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 3% of indexed brands
- Website
- ubereats.com
Design analysis
The Uber Eats identity centers on a custom wordmark set in Uber Move, the proprietary geometric sans-serif developed for the parent brand. The mark uses sentence-case lettering with consistent stroke weight, open apertures, and a distinctive curved tail on the "t" that echoes the Uber bit icon. No separate symbol is required in the primary lockup; the wordmark itself functions as the app icon when the "Eats" portion is dropped and the green square container is applied. This typographic-only approach scales cleanly to 16 px favicon size because the letterforms lack fine serifs, thin crossbars, or intricate counters. In the competitive food-delivery space — where rivals like DoorDash and Grubhub rely on illustrative icons — the pure wordmark signals platform maturity and lets restaurant photography carry visual appetite appeal in the UI.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette pairs Green Elliott (#06C167), a high-saturation yellow-green, with a near-black navy (#142328). The green sits opposite the red-orange hunger cues common in fast-food branding, creating instant category differentiation while still reading as "fresh" and "digital." The dark navy replaces pure black for softer on-screen contrast and better accessibility on white backgrounds. Together they satisfy both app-store icon guidelines (high-contrast square tile) and web accessibility minimums without introducing a third accent color.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Uber Eats logo, regardless of color or industry.
Brand web palette
Colors Uber Eats uses across its website — the broader brand system around the logo.
About Uber Eats
Uber Eats is a popular food delivery and takeout service that connects customers with a wide variety of local restaurants. With a user-friendly website and mobile app, Uber Eats makes it easy to find the best restaurants that deliver in your area. Whether you're craving your favorite meal, in the mood for some comfort food, or looking to try something new, Uber Eats has got you covered. In addition to restaurant food, Uber Eats also offers contactless delivery for groceries and other essentials. This convenient service allows you to order food and supplies online and have them delivered right to your doorstep. By using Uber Eats, you can support local restaurants and businesses as well. Signing up for a business account with Uber Eats is a great option for restaurant owners. It enables them to reach a wider customer base and expand their delivery services. For those looking to earn some extra income, Uber Eats offers the opportunity to become a delivery driver. Whether you're ordering food for yourself, your office, or as a gift, Uber Eats has everything you need. Download the app or visit the website now to start enjoying delicious meals delivered straight to your door
Questions about the Uber Eats logo
Why does Uber Eats use a wordmark instead of a food icon?
The wordmark leverages Uber's existing brand equity and works at tiny app-icon sizes where a fork or plate would lose detail. It also keeps the UI neutral so restaurant imagery drives appetite appeal.
Has the green color changed since launch?
The hue has remained consistent (Pantone 2420 C / #06C167) since the 2016 rebrand from UberFRESH, though usage guidelines now specify the darker navy (#142328) for text to meet WCAG AA contrast ratios.
What color is the Uber Eats logo?
The dominant color of the Uber Eats logo is Green Elliott (hex #06C167). The closest Pantone match is 2420 C.
How many colors does the Uber Eats logo have?
The Uber Eats logo uses 2 primary colors: #06C167, #142328.
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The Uber Eats logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.