Uber Logo
The Uber logo uses 3 primary colors. Its dominant color is Armour Wash (#010101, closest Pantone Black 6 C). Uber operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 12% of indexed brands
- Website
- uber.com
Design analysis
The logo is a lowercase wordmark set in Uber Move, a custom geometric sans-serif developed with Wolff Olins. It is constructed with uniform stroke weight, rounded terminals, and distinctive character details — notably the curved tail on the 'u' and the open, horizontal counter of the 'e'. At small sizes the mark holds up well because of generous apertures and clear letterspacing, though the 'u' and 'b' can visually merge at very low resolutions. In the ride-hail and mobility tech sector, it breaks from the prevalent use of abstract symbols (Lyft's ampersand, Bolt's lightning) by relying entirely on typography, signalling a mature platform that spans rides, delivery, freight and transit.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-pure black (#010101) with trace darker grays (#181818, #323232) creates a high-contrast, monochromatic mark that reproduces flawlessly on screens, vehicle decals and print. In an industry where competitors own bright hues — Lyft pink, Bolt green, Grab green — Uber's black signals premium neutrality and operational seriousness. The measured grays likely stem from anti-aliasing or subtle gradient rendering in the source file, but functionally the palette is single-colour black, ensuring maximum legibility and consistent global application.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Uber logo, regardless of color or industry.
Brand web palette
Colors Uber uses across its website — the broader brand system around the logo.
About Uber
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Questions about the Uber logo
Why did Uber replace its previous atom symbol with a wordmark?
The 2018 rebrand dropped the abstract atom mark in favour of a pure wordmark to improve legibility at small sizes — especially on smartphone screens — and to reflect the company's expansion beyond ride-hailing into food delivery, freight and broader mobility services.
What typeface is used in the Uber logo and can I license it?
The logo uses Uber Move, a custom typeface created for Uber by Wolff Olins. It is proprietary and not available for public licensing; the closest commercial alternatives are geometric sans-serifs such as Circular or Gotham, though they lack the distinctive 'u' tail and open 'e' counter.
What color is the Uber logo?
The dominant color of the Uber logo is Armour Wash (hex #010101). The closest Pantone match is Black 6 C.
How many colors does the Uber logo have?
The Uber logo uses 3 primary colors: #010101, #323232, #181818.
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The Uber logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.