Turnitin Logo
The Turnitin logo uses 2 primary colors. Its dominant color is Natural Indigo (#003C46, closest Pantone 309 C). Turnitin operates in the Programming & Developer Software industry.
- Color family
- teal
- Industry
- Programming & Developer Software
- Brand popularity
- Top 5% of indexed brands
- Website
- turnitin.com
Design analysis
Turnitin uses a custom wordmark as its primary logo, set in a proprietary geometric sans-serif with rounded terminals. The most distinctive element is the capital 'T' where the crossbar extends rightward and curves upward into a subtle arrow or checkmark shape, suggesting forward motion and verification — a direct visual metaphor for the brand's core function of checking work for originality. The letterforms are tightly spaced with consistent stroke weight, creating a cohesive block that reads clearly at small sizes. The mark avoids decorative flourishes, relying instead on the modified 'T' to carry brand recognition. This restraint serves the product well: the logo appears frequently inside learning management systems, browser toolbars, and mobile apps where space is tight and backgrounds vary. The wordmark works equally well in single-color white on dark teal, full-color on white, or reversed out of the primary brand color.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette centers on #003C46, a deep teal-indigo that conveys authority and trust without the sterility of pure navy, paired with #0096FF, a high-saturation blue that injects energy and signals digital modernity. Together they differentiate Turnitin from the red-black-white triad common in plagiarism-checker competitors and the generic blues of ed-tech platforms. The dark teal dominates (5.6% of measured pixels) providing a strong anchor for the wordmark, while the bright blue acts as an accent for calls-to-action and interactive states, ensuring accessibility compliance at WCAG AA on white backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Turnitin logo, regardless of color or industry.
Brand web palette
Colors Turnitin uses across its website — the broader brand system around the logo.
About Turnitin
Turnitin is a leading brand that specializes in student assessment solutions, offering a wide range of products and services to meet the evolving needs of education. In today's educational landscape, assessment plays a crucial role in cultivating graduate-ready individuals and measuring student learning. Turnitin's flagship product, Feedback Studio, empowers educators to provide valuable feedback and grade assignments, promoting writing excellence and academic integrity. Another key offering is Gradescope, a modern assessment platform that allows for the delivery and grading of various types of assessments from anywhere. To address the issue of plagiarism, Turnitin provides iThenticate, a high-stakes plagiarism checking tool trusted by academic researchers and publishers. They also offer comprehensive solutions for addressing the originality of student work and detecting plagiarism with Similarity. Turnitin serves various sectors, including higher education, secondary education, vocational education and training, and research and publication. Their products and services uphold academic integrity, streamline grading and feedback, and protect reputation. With a focus on insightful resources and thought leadership, Turnitin aims to support educators in navigating the challenges of assessment design, integrity, and hybrid learning environments. Trusted by educators worldwide, Turnitin continues to innovate and provide solutions that meet the evolving demands of education
Questions about the Turnitin logo
Does Turnitin use a symbol or icon separate from the wordmark?
No. Turnitin relies solely on the custom wordmark; there is no standalone icon or logomark. The modified 'T' functions as the only distinctive graphic element, which simplifies application across the many third-party LMS integrations where the logo appears at 16–24 px height.
Why does the logo use teal instead of the more common education blue?
The deep teal (#003C46) creates immediate differentiation in a sector saturated with royal and sky blues. It also reproduces consistently across print, screen, and the high-contrast modes required by accessibility standards in educational institutions, where Turnitin's interface must remain legible for users with visual impairments.
What color is the Turnitin logo?
The dominant color of the Turnitin logo is Natural Indigo (hex #003C46). The closest Pantone match is 309 C.
How many colors does the Turnitin logo have?
The Turnitin logo uses 2 primary colors: #003C46, #0096FF.
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The Turnitin logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.