Ubuntu Logo: Colors, Hex Codes & Design Analysis

Design analysis

The Ubuntu logo is a symbolic wordmark accompanied by a distinctive icon known internally as the "Circle of Friends." The icon comprises three interlocking, stylized human silhouettes arranged in a continuous ring, suggesting collaboration and community without depicting literal figures. The forms are built from smooth, rounded curves with consistent stroke weight, giving the mark a friendly, approachable geometry that scales cleanly. The wordmark uses the Ubuntu typeface — a humanist sans-serif with open apertures and a subtle calligraphic rhythm — set in lowercase to reinforce accessibility. At small sizes the icon holds its shape because the negative space between figures is generous and the outer circle provides a strong bounding container; the wordmark remains legible down to roughly 12 px height thanks to generous x-height and low contrast strokes. In the developer-tool landscape, where logos often default to abstract code brackets or terminal motifs, Ubuntu's human-centric symbol differentiates it by emphasizing the people behind the code rather than the syntax.

Three interlocking figures forming a complete circleDistinctive Santiago Orange as primary brand colorLowercase Ubuntu typeface with rounded, open letterformsConsistent use of the circle motif across product variants

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The palette pairs Santiago Orange (#E75C24) with a neutral dark gray (#666666). Orange is rare in infrastructure software, where blues and greens dominate, so the hue instantly signals a different philosophy — warmth, energy, and human creativity over cold utility. The gray grounds the mark for enterprise contexts, ensuring the logo works on white, dark terminal backgrounds, and printed swag without losing authority.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Ubuntu logo, regardless of color or industry.

Brand web palette

Colors Ubuntu uses across its website — the broader brand system around the logo.

About Ubuntu

Ubuntu is a brand that offers a range of products and services designed to empower users in the world of open source invention. It is particularly well-suited for teaching, coding, web surfing, and as a desktop for everyone, anywhere. Ubuntu for Raspberry Pi serves as a gateway to this world of innovation. The Ubuntu community and Canonical, the company behind Ubuntu, are dedicated to providing an open platform at an affordable price, in collaboration with the Raspberry Pi Foundation. With Ubuntu for Raspberry Pi, users can enjoy a full desktop experience, including work, web browsing, and software development. The Raspberry Pi 4 offers the necessary graphics, RAM, and connectivity to function as a Linux workstation. Additionally, Ubuntu supports the Raspberry Pi Compute Module, which is ideal for turning inventions into production-grade products. Ubuntu's commitment to open source extends to all aspects of modern computing, making it the go-to choice for software innovation. With Ubuntu, users have the flexibility to explore new worlds of possibilities on their Raspberry Pi devices

Questions about the Ubuntu logo

What does the Ubuntu logo symbolize?

The three connected figures represent the Southern African philosophy of ubuntu — "I am because we are" — emphasizing community, shared humanity, and collaborative creation that underpins the open-source project.

Has the Ubuntu logo changed since launch?

The core Circle of Friends icon has remained visually consistent since 2004, though the accompanying typeface was updated in 2010 when Canonical commissioned the custom Ubuntu Font Family to replace the earlier Bitstream Vera Sans wordmark.

What color is the Ubuntu logo?

The dominant color of the Ubuntu logo is Santiago Orange (hex #E75C24). The closest Pantone match is 6021 C.

How many colors does the Ubuntu logo have?

The Ubuntu logo uses 2 primary colors: #E75C24, #666666.

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The Ubuntu logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.