Tokopedia Logo
The Tokopedia logo uses 1 primary color. Its dominant color is Hedged Garden (#03AC0E, closest Pantone 2423 C). Tokopedia operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 13% of indexed brands
- Website
- tokopedia.com
Design analysis
Tokopedia uses a combined mark: a geometric symbol paired with a lowercase wordmark. The symbol is a solid green circle containing a white, right-pointing triangle that doubles as a stylised "T" — the negative space forms the vertical stem while the triangle's hypotenuse suggests the crossbar. This construction makes the icon readable at app-icon sizes (16–32 px) because the shape relies on a single high-contrast figure-ground relationship rather than fine lines. The wordmark sits to the right in a rounded, geometric sans-serif with uniform stroke weight; the "k" and "p" share identical counter shapes, giving the logotype a rhythmic, modular feel that mirrors the symbol's circular container. In the Indonesian e-commerce landscape — where competitors like Shopee use a shopping-bag icon and Bukalapak uses a stylised "B" — Tokopedia's play-button metaphor signals action and media familiarity, reinforcing its marketplace-plus-content strategy without literal shopping imagery.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #03AC0E (a vivid, slightly yellow-green) dominates the mark at roughly four percent of total pixels, yet it carries the entire brand signal because the symbol is a solid green disc. In Southeast Asian tech, green is category-standard — Grab, Gojek, and Sea Group all own green territories — but Tokopedia's shade is brighter and more saturated than Grab's teal or Gojek's forest green, allowing instant differentiation on a crowded home screen. The white triangle provides maximum contrast for accessibility, and the absence of a secondary colour keeps production costs low across packaging, signage, and merchant collateral.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Tokopedia logo, regardless of color or industry.
Brand web palette
Colors Tokopedia uses across its website — the broader brand system around the logo.
About Tokopedia
Tokopedia is an Indonesian technology company and one of the largest e-commerce platforms in Indonesia. It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison. The company's headquarters are located in Jakarta, Indonesia. Tokopedia offers a wide range of products and services to its customers. The main focus of the company is on providing an online marketplace for individuals and businesses to buy and sell goods. It allows users to set up their own online stores and provides tools and resources to help them manage their inventory, process orders, and connect with customers. In addition to its marketplace, Tokopedia also offers services such as financial technology, logistics, and payment solutions. On a global scale, Tokopedia has expanded its presence through various partnerships and collaborations. In 2014, it partnered with SoftBank and Sequoia Capital to raise $100 million in funding. In 2020, the company announced a merger with Gojek, a leading technology platform in Southeast Asia, to create the GoTo Group, a new powerhouse in the region's digital economy. Tokopedia has achieved a strong market position in Indonesia and is considered one of the leading e-commerce platforms in the country. It has a significant presence in various sectors including fashion, electronics, and home goods. The company's success can be attributed to its strong focus on customer experience, innovative solutions, and strategic partnerships. Over the years, Tokopedia has achieved numerous milestones. In 2018, it became the first Indonesian tech company to reach a valuation of $1 billion, earning it the status of unicorn startup. Additionally, the company has received several awards and recognition for its contributions to the e-commerce industry. As of the latest information available, Tokopedia is now part of the GoTo Group following its merger with Gojek. This strategic move aims to create a super-app ecosystem that offers a wide range of services and benefits to cust
Questions about the Tokopedia logo
Has Tokopedia changed its logo since the Gojek merger?
No. Following the 2021 formation of GoTo Group, Tokopedia retained its existing green circular mark and lowercase wordmark. The parent group introduced a separate GoTo corporate logo, but the consumer-facing Tokopedia brand identity remained unchanged.
Why does the symbol look like a play button?
The right-pointing triangle inside a circle is a deliberate play-button reference, signalling Tokopedia's expansion into live-stream shopping and video content (Tokopedia Play) while retaining the initial "T". This dual meaning lets the icon work for both marketplace navigation and media playback contexts.
What color is the Tokopedia logo?
The dominant color of the Tokopedia logo is Hedged Garden (hex #03AC0E). The closest Pantone match is 2423 C.
How many colors does the Tokopedia logo have?
The Tokopedia logo uses 1 primary color: #03AC0E.
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The Tokopedia logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.