Yotpo Logo
The Yotpo logo uses 1 primary color. Its dominant color is Merchant Marine Blue (#0042E4, closest Pantone 2736 C). Yotpo operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- yotpo.com
Design analysis
Yotpo uses a custom wordmark set in a geometric sans-serif with distinctive character modifications. The 'Y' features a curved left arm that descends below the baseline, creating a subtle hook that anchors the mark. The two 'o' counters are perfectly circular and optically spaced to suggest connection without ligature. The 't' crossbar is shortened on the left, and the 'p' bowl meets the stem with a clean, open aperture. This construction yields strong legibility at favicon sizes because the letterforms remain distinct and the blue provides high contrast on white. In the crowded martech landscape, the mark avoids the abstract symbol trend, betting instead on name recognition — a practical choice for a platform that sells integration into other brands' storefronts.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #0042E4 is a high-saturation, mid-value blue that reads clearly on both light and dark backgrounds without vibration. It sits between the deep navy of enterprise SaaS (Salesforce, Oracle) and the lighter cyan of developer tools (Vercel, Netlify), signaling approachable technology. In eCommerce retention marketing — where trust and energy must coexist — this hue conveys reliability without corporate stiffness, and it pairs cleanly with the white-space-heavy dashboards Yotpo's merchants work in daily.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Yotpo logo, regardless of color or industry.
Brand web palette
Colors Yotpo uses across its website — the broader brand system around the logo.
About Yotpo
Yotpo is a leading eCommerce retention marketing platform that aims to turn one-time shoppers into lifelong customers. Their connected solutions for reviews, SMS, email, loyalty, and subscriptions maximize the value of your customers and drive repeat shopper sales. With Yotpo's platform, you can access shared data, connected experiences, and retention tracking to create seamless post-purchase journeys tailored to each customer. Their suite of products includes SMS, which allows you to reach shoppers anywhere with mobile experiences that convert; Reviews, which collect and display customer content using the power of AI; Loyalty & Referrals, where you can create custom-tailored loyalty and referral programs; Subscriptions, which boost recurring revenue with easy-to-add subscription offerings; Email, which drives more engagement with personalized, eye-catching emails; and Visual UGC, which showcases customer photos and videos across the buyer journey. Join top brands in harnessing the power of Yotpo to increase customer retention and drive sales. Request a demo today and see how it all works!
Questions about the Yotpo logo
Has Yotpo ever used a symbol or icon alongside the wordmark?
The primary brand asset has consistently been the wordmark alone. Product-specific tiles (Reviews, SMS, Loyalty, etc.) use the same logotype in the brand blue, sometimes paired with a small illustrative icon inside a rounded square, but those are UI elements, not a standalone logo lockup.
What font is the Yotpo logo based on?
It is a proprietary modification of a geometric grotesque (similar in skeleton to Futura or Gotham), not an off-the-shelf font. The curved 'Y' tail, shortened 't' crossbar, and open 'p' aperture are custom drawn to prevent licensing conflicts and to ensure the mark renders crisply at 16 px.
What color is the Yotpo logo?
The dominant color of the Yotpo logo is Merchant Marine Blue (hex #0042E4). The closest Pantone match is 2736 C.
How many colors does the Yotpo logo have?
The Yotpo logo uses 1 primary color: #0042E4.
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The Yotpo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.