Taboola Logo
The Taboola logo uses 1 primary color. Its dominant color is Lush Aqua (#054164, closest Pantone 8483 C). Taboola operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 10% of indexed brands
- Website
- taboola.com
Design analysis
Taboola uses a pure wordmark — no symbol, no monogram — set in a custom rounded sans-serif. The letterforms are geometrically constructed with consistent stroke weight, open apertures, and a notably wide stance that keeps the mark legible down to favicon size. The double "oo" acts as a subtle visual anchor: the two counters align vertically, creating a quiet rhythm that the eye locks onto without any decorative flourish. Because the mark relies entirely on typography, it scales cleanly across publisher widgets, mobile SDKs, and programmatic dashboards where space is contested and background colors unpredictable. The absence of a separate icon means the brand name is always reinforced, a practical advantage in an industry where many competitors (Outbrain, Revcontent, MGID) pair abstract symbols with type.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #054164 is a deep, cool blue that sits between corporate navy and a brighter tech cyan. In ad-tech and martech, blue dominates because it signals data integrity, trust, and platform neutrality — essential when you sit between advertisers' budgets and publishers' audiences. Taboola's shade is dark enough to pass WCAG AA on white backgrounds yet saturated enough to remain visible on the gray cards and infinite-scroll feeds where its widgets live. It avoids the purple gradients or neon accents some rivals use to signal "AI" or "discovery," opting instead for a single, print-friendly ink that reproduces reliably in partner co-branding.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Taboola logo, regardless of color or industry.
Brand web palette
Colors Taboola uses across its website — the broader brand system around the logo.
About Taboola
Taboola is a renowned brand and the world's leading discovery and native advertising platform. Committed to helping people explore what's interesting and new in the moment of next, Taboola offers a wide range of products and services to both advertisers and publishers. For advertisers, Taboola provides exclusive partnerships with top publishers worldwide, allowing businesses to reach their target audience on websites they trust. Through Taboola's native advertising platform, advertisers can create meaningful engagements by leveraging user behavior data and flexible creative formats. This enables businesses to generate high-value leads, build awareness, and drive marketing results that align with their objectives. Publishers also benefit from Taboola's platform, as it empowers them to find and engage over one billion relevant users across premium publishers at a massive scale. By leveraging Taboola's content discovery and native advertising solutions, publishers can enhance user experiences, increase monetization opportunities, and drive engagement. With a strong presence and a commitment to innovation and customer success, Taboola is the go-to destination for businesses looking to reach their customers genuinely, effectively, and at the right moment
Questions about the Taboola logo
Does Taboola have a separate logo symbol or icon?
No. Taboola relies exclusively on its custom wordmark. The double "oo" functions as the closest thing to a mnemonic device, but the company does not maintain a standalone monogram or app-icon symbol distinct from the full logotype.
Why does the logo use only one colour?
A single dark blue ensures maximum contrast and legibility inside third-party publisher widgets, where Taboola has no control over background colour or surrounding UI. It also simplifies co-branding agreements with premium publishers who impose strict brand-guideline constraints.
What color is the Taboola logo?
The dominant color of the Taboola logo is Lush Aqua (hex #054164). The closest Pantone match is 8483 C.
How many colors does the Taboola logo have?
The Taboola logo uses 1 primary color: #054164.
More blue logos see all →
More Programming & Developer Software logos see all →
The Taboola logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.