Sketchfab Logo
The Sketchfab logo uses 3 primary colors. Its dominant color is Malibu Blue (#1CAAD9, closest Pantone 6120 C). Sketchfab operates in the Programming & Developer Software industry.
- Color family
- teal
- Industry
- Programming & Developer Software
- Brand popularity
- Top 26% of indexed brands
- Website
- sketchfab.com
Design analysis
Sketchfab uses a combination mark: a geometric symbol paired with a lowercase wordmark. The symbol is a stylised "S" built from a continuous stroke that folds back on itself, evoking a 3D wireframe or mesh edge loop — a direct visual metaphor for the platform's core product. The stroke weight is uniform and the corners are rounded, giving the mark a clean, technical feel that scales cleanly down to favicon size. The wordmark sits to the right in a rounded, geometric sans-serif (close to Circular or Gotham Rounded) with consistent stroke width that mirrors the symbol. Both elements share the same optical weight, so the lockup feels balanced rather than symbol-dominant. In the developer/3D tools category, where many competitors rely on abstract cubes or generic play buttons, the wireframe "S" stands out by representing actual 3D topology rather than a generic "3D" icon.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette centres on #1CAAD9, a high-saturation cyan that reads as both technical and creative — common in WebGL/Three.js developer tools but brighter than the deep blues of Autodesk or Unity. The dark gray (#555555) provides neutral typography contrast without the harshness of pure black, while white (#FFFFFF) ensures the mark reverses cleanly on dark backgrounds. Together they signal "browser-native 3D" rather than "heavy desktop CAD."
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Sketchfab logo, regardless of color or industry.
Brand web palette
Colors Sketchfab uses across its website — the broader brand system around the logo.
About Sketchfab
Sketchfab is a leading brand that is revolutionizing the way we experience 3D content online. With a vast community of millions of creators and models, Sketchfab is the go-to platform for discovering and publishing immersive and interactive 3D content. Whether you are an artist, designer, architect, or even a hobbyist, Sketchfab provides the tools and technology to easily showcase your 3D creations. The Sketchfab store allows buyers and sellers to transact 3D models with confidence, thanks to its real-time viewer and model inspector. What sets Sketchfab apart is its seamless integration with major 3D creation tools, publishing platforms, and compatibility across all operating systems, browsers, and devices. It even supports VR and AR on compatible hardware. Sketchfab's journey began in Paris in 2012 when its founders recognized the need for a better solution to showcase 3D models. Since then, it has grown into a vibrant community comprising artists, designers, architects, game studios, and many more. The goal of Sketchfab is to make 3D a mainstream media format and empower anyone to become a 3D creator. Join Sketchfab's growing organization and discover the limitless possibilities of 3D content creation and exploration
Questions about the Sketchfab logo
What does the Sketchfab logo symbol represent?
The symbol is a stylised "S" constructed from a single continuous line that folds back on itself, mimicking a 3D wireframe edge loop — a direct reference to the mesh geometry that underlies every model on the platform.
Has the Sketchfab logo changed since launch?
The core wireframe "S" and lowercase wordmark have remained consistent since the company's early years, with only minor optical refinements to stroke weight and spacing as the brand scaled across web, mobile, and VR contexts.
What color is the Sketchfab logo?
The dominant color of the Sketchfab logo is Malibu Blue (hex #1CAAD9). The closest Pantone match is 6120 C.
How many colors does the Sketchfab logo have?
The Sketchfab logo uses 3 primary colors: #555555, #FFFFFF, #1CAAD9.
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The Sketchfab logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.