SketchUp Logo
The SketchUp logo uses 2 primary colors. Its dominant color is Rave Regatta (#005F9E, closest Pantone 7684 C). SketchUp operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 5% of indexed brands
- Website
- sketchup.com
Design analysis
The SketchUp logo is a monogram mark built from a single continuous stroke that folds into an isometric cube-like 'S'. The geometry mimics the software's core metaphor: pushing and pulling 2D faces into 3D volumes. The mark uses consistent line weight and 30-degree isometric angles, making it instantly legible as both a letter and a spatial form. At small sizes (favicon, app icon) the cube reads clearly because the negative space inside the 'S' remains open; the stroke does not close into a solid blob. In the CAD/BIM software category, where many competitors use abstract grids or generic cubes, the folded-letter approach gives SketchUp a distinctive, ownable silhouette that signals accessibility without sacrificing technical credibility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant #005F9E (Rave Regatta) is a saturated mid-blue that sits between the cooler blues of Autodesk and the warmer teals of Trimble, positioning SketchUp as approachable yet professional. The dark accent #363545 replaces pure black for on-screen legibility, reducing eye strain in long modeling sessions while keeping the mark crisp on both light and dark UI chrome. Together the pair satisfies the industry expectation for trust-signaling blue but avoids the generic corporate-navy trap through higher chroma.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the SketchUp logo, regardless of color or industry.
Brand web palette
Colors SketchUp uses across its website — the broader brand system around the logo.
About SketchUp
SketchUp is a premier 3D design software that enables anyone to create stunning 3D models with its user-friendly yet powerful toolset. Whether you are a beginner or an experienced designer, SketchUp provides you with the tools and flexibility to bring your imagination to life. With SketchUp, you can design anything you can imagine, from architectural structures to interior spaces and even landscapes. The software offers various products and services to cater to different needs,
Questions about the SketchUp logo
Has the SketchUp logo changed since Google owned it?
The folded-cube 'S' introduced in 2007 under Google has remained structurally identical; only the blue hue shifted slightly brighter when Trimble acquired the brand in 2012, and the dark accent was added for UI contrast.
Why does the logo use an isometric projection instead of perspective?
Isometric projection matches SketchUp's native drawing axes (red, green, blue) and keeps all three visible faces equally measurable, reinforcing the software's 'draw in 3D as easily as 2D' promise.
What color is the SketchUp logo?
The dominant color of the SketchUp logo is Rave Regatta (hex #005F9E). The closest Pantone match is 7684 C.
How many colors does the SketchUp logo have?
The SketchUp logo uses 2 primary colors: #363545, #005F9E.
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The SketchUp logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.