Liftoff Logo
The Liftoff logo uses 1 primary color. Its dominant color is Dress Blues (#273143, closest Pantone 2380 C). Liftoff operates in the Marketing & Advertising industry.
- Color family
- blue
- Industry
- Marketing & Advertising
- Brand popularity
- Top 8% of indexed brands
- Website
- vungle.com
Design analysis
The Liftoff mark is a geometric, all-caps wordmark set in a custom wide sans-serif with a distinctive rocket-trail motif integrated into the double-O ligature. The letterforms are constructed on a consistent stroke width with subtly squared terminals, giving the type a technical, platform-native feel that reads clearly at app-icon sizes. The icon — a stylized upward arrow/rocket silhouette — is derived from the same grid as the letterforms, allowing it to sit inline or stand alone as a favicon without optical imbalance. At small sizes the tight tracking of the wordmark can close up slightly, but the high x-height and open counters preserve legibility down to 16 px. In the competitive mobile-ad-tech landscape, where many logos rely on abstract gradients or multi-color bubbles, the single-weight, single-color construction feels deliberately restrained and engineering-led.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #273143 (Dress Blues) is a deep, near-black navy that registers as authoritative rather than playful — a deliberate contrast to the bright magentas, cyans, and lime greens common in user-acquisition dashboards. Using this hue for only ~21 % of the mark (primarily the wordmark and icon) keeps the visual weight light on white backgrounds while ensuring the brand never disappears into the dark-mode interfaces where mobile marketers live. The restraint signals precision and data integrity, aligning with a platform that promises measurable ROI.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Liftoff logo, regardless of color or industry.
Brand web palette
Colors Liftoff uses across its website — the broader brand system around the logo.
About Liftoff
Liftoff Mobile is a leading growth acceleration platform for the mobile industry that specializes in helping advertisers, publishers, game developers, and DSPs (Demand Side Platforms) scale revenue growth. They offer a wide range of solutions to market and monetize mobile apps, making them the go-to platform for businesses in the mobile industry. Their single platform serves the needs of businesses in any category, providing a comprehensive suite of products to support mobile growth. Their products include solutions to accelerate user acquisition, maximize earnings, optimize campaign performance, access top-quality publishers, activate meaningful growth with creator campaigns, and even build and launch gaming experiences that players love. Liftoff Mobile also offers a range of resources such as thought leadership content in the form of blogs, case studies, events, guides, reports, podcasts, and webinars, all designed to help businesses thrive in the mobile industry. Overall, Liftoff Mobile is dedicated to helping mobile businesses connect with their audiences, improve user acquisition, and increase long-term revenue. With their expertise and comprehensive suite of solutions, they are the trusted partner for mobile businesses looking to take their apps to new heights
Questions about the Liftoff logo
Why does the Liftoff logo use only one dark color?
The single #273143 navy creates high contrast on both light and dark backgrounds — critical for a product embedded in analytics dashboards and programmatic UIs — while avoiding the visual noise of gradient-heavy competitors.
Can the rocket icon be used without the wordmark?
Yes. The icon is built on the same grid as the typeface and maintains optical balance at favicon sizes (16×16 px), making it the default app-icon and social-avatar representation.
What color is the Liftoff logo?
The dominant color of the Liftoff logo is Dress Blues (hex #273143). The closest Pantone match is 2380 C.
How many colors does the Liftoff logo have?
The Liftoff logo uses 1 primary color: #273143.
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The Liftoff logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.