Liftoff Logo
The Liftoff logo uses 1 primary color. Its dominant color is Dress Blues (#273143, closest Pantone 2380 C). Liftoff operates in the Marketing & Advertising industry.
- Color family
- blue
- Industry
- Marketing & Advertising
- Brand popularity
- Top 77% of indexed brands
- Website
- liftoff.io
Design analysis
The Liftoff mark is a wordmark-led identity built around a custom geometric sans-serif logotype. The letterforms feature rounded terminals and a consistent stroke weight that reads cleanly at both billboard and favicon scales. A subtle rocket-flare motif integrates into the ascender of the "t" or the crossbar of the "f" (depending on the lockup), turning the typography itself into the symbol — no separate icon required. This construction avoids the generic app-store rocket icon trap while still signaling upward trajectory. The mark sits on a single baseline with tight, even kerning, giving it the density needed to hold its own inside crowded DSP dashboards and mediation waterfalls where it frequently appears at 24 px height.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #273143 (Dress Blues) is a deep, cool navy that reads as black on mobile screens but reveals blue depth in print and large-format video. In an industry saturated with high-saturation purples, greens, and gradient blues, this near-neutral dark hue signals infrastructure-grade reliability — appropriate for a platform that handles programmatic bid streams and revenue mediation. It also provides WCAG-AA contrast against white backgrounds without needing a secondary accent color, keeping the system lean for co-branded publisher integrations.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Liftoff logo, regardless of color or industry.
Brand web palette
Colors Liftoff uses across its website — the broader brand system around the logo.
About Liftoff
Liftoff Mobile is a leading growth acceleration platform for the mobile industry, providing solutions that help advertisers, publishers, game developers, and DSPs scale their revenue growth and effectively market and monetize mobile apps. Their comprehensive platform caters to businesses of all categories, offering a range of products and services to meet diverse business needs. For marketers, Liftoff Mobile offers programmatic solutions that enable them to acquire quality users at scale with the help of machine learning. App publishers can monetize their apps efficiently by maximizing their earnings for every impression. With Liftoff Mobile's Creative Studio, advertisers can optimize campaign performance by creating better ad creatives. Their Direct platform provides access to top-quality publishers, allowing businesses to acquire engaged users directly. Additionally, Liftoff Mobile offers Influence, a leading influencer marketing platform that helps businesses activate meaningful growth through creator campaigns. For mobile game developers, Liftoff Mobile's Gaming Intelligence provides valuable insights to build and launch gaming experiences that players want. And with Vungle Exchange, businesses can engage high-quality users in their favorite mobile apps. Through their blog, case studies, events, guides, and reports, Liftoff Mobile also offers thought leadership and resources to help the mobile industry stay informed and inspired. Liftoff Mobile is committed to connecting mobile businesses to their audiences, helping them take their apps to new heights and achieve long-term growth and success
Questions about the Liftoff logo
Does Liftoff use a separate icon mark apart from the wordmark?
No. The brand relies on a custom wordmark where a stylized flare on the "t" or "f" serves as the only graphic symbol. This allows the logo to scale down to a favicon without losing identity.
Why does the logo use such a dark navy instead of a brighter tech blue?
The near-black navy (#273143) maintains contrast on both light and dark programmatic dashboards, avoids clashing with publisher app UIs, and conveys the stability expected of a revenue-critical infrastructure partner.
What color is the Liftoff logo?
The dominant color of the Liftoff logo is Dress Blues (hex #273143). The closest Pantone match is 2380 C.
How many colors does the Liftoff logo have?
The Liftoff logo uses 1 primary color: #273143.
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The Liftoff logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.