Nº 022 Gameloft logo

Gameloft Logo

The Gameloft logo uses 2 primary colors. Its dominant color is Accursed Black (#070707, closest Pantone Black 6 C). Gameloft operates in the Video Games Consoles & Accessories industry.

Color family
black
Brand popularity
Top 1% of indexed brands
Website
gameloft.com

Design analysis

The Gameloft logo is a pure wordmark set in a custom geometric sans-serif typeface. The letterforms are constructed from consistent stroke weights with subtle rounded terminals, giving the mark a approachable, digital-native feel without sacrificing legibility. The 'G' features a distinctive open aperture and horizontal spur, while the lowercase 'f' carries a curved descender that echoes the 'G's geometry, creating a quiet visual rhythm across the seven characters. This construction scales cleanly: at app-icon sizes the counters remain open and the 'f' descender stays clear of the baseline, avoiding the clogging that plagues tighter scripts. In the mobile-games context — where logos live beside colorful, illustrative app icons — the mark's restraint is functional. It acts as a neutral anchor that never competes with key art, yet its custom details prevent it from feeling like an off-the-shelf font.

Custom geometric sans-serif wordmarkDistinctive open-aperture 'G' with horizontal spurCurved descender on lowercase 'f'Consistent monochrome application across platforms

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The near-black #070707 and dark charcoal #313131 form a monochrome palette that reads as pure black on both light and dark backgrounds, a practical necessity for a publisher whose logo appears over unpredictable game-key art and platform UI chrome. Unlike the saturated gradients or neon accents common in mobile-game branding, this achromatic choice signals a platform-agnostic publisher rather than a single-title brand, reinforcing Gameloft's role as a portfolio operator.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Gameloft logo, primary version
Primary SVG PNG
Gameloft logo, white version for dark backgrounds
White SVG PNG
Gameloft logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Gameloft logo, regardless of color or industry.

Brand web palette

Colors Gameloft uses across its website — the broader brand system around the logo.

About Gameloft

Gameloft is a global leader in the development and publishing of mobile games, with its headquarters located in Barcelona, Spain. The company was founded in 1999 by Michaël Guillemot and a team of developers and quickly emerged as one of the pioneers in the mobile gaming industry. Gameloft's headquarters in Barcelona serves as its main hub, where the majority of its game development and publishing operations are conducted. The company has a global presence, with additional studios and offices located in regions such as Paris, Montreal, Manila, and Buenos Aires, among others. Gameloft offers a wide range of products and services in the mobile gaming sector. The company develops and publishes games for various platforms, including smartphones, tablets, and connected TVs. Its portfolio includes popular titles across different genres, such as racing games like Asphalt, action-adventure games like Modern Combat, and casual games like Minion Rush. On a global scale, Gameloft has established a strong presence in the industry. The company has numerous subsidiaries and joint ventures, including partnerships with major players in the entertainment industry like Disney and Ubisoft. These collaborations have allowed Gameloft to release highly successful games based on popular franchises, including Disney Magic Kingdoms and the Assassin's Creed series. In terms of market position, Gameloft has consistently been among the top-grossing mobile game publishers worldwide. The company has a significant presence in both developed and emerging markets, with a wide reach across different regions. It faces competition from other major players in the industry, such as Tencent, Supercell, and Activision Blizzard, but has managed to maintain its standing through its extensive game portfolio and strategic partnerships. In recent years, Gameloft has continued to expand and evolve its product lineup. The company has embraced new technologies, such as augmented reality and virtual reality, to en

Questions about the Gameloft logo

Has the Gameloft logo changed since the company was founded in 1999?

Yes. The original 1999 logo used a more condensed, italicized typeface with a stylized 'G' emblem. The current geometric wordmark was introduced during a brand simplification in the mid-2010s to improve legibility at small mobile sizes.

Why does Gameloft use a black logo instead of a colorful one like many mobile game studios?

A neutral black wordmark functions as a publisher badge that sits cleanly over diverse game key art, platform store headers, and co-branded partner materials without clashing. It also reproduces reliably in single-color print, embossing, and monochrome UI states where full-color marks would require alternate versions.

What color is the Gameloft logo?

The dominant color of the Gameloft logo is Accursed Black (hex #070707). The closest Pantone match is Black 6 C.

How many colors does the Gameloft logo have?

The Gameloft logo uses 2 primary colors: #070707, #313131.

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The Gameloft logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.